SHOW REVIEW WDM2014
Andreas Hegers, head of corporate
‘It was a unique opportunity to showcase our latest innovative technologies to key customers’
marketing and sales development Europe at ECI Telecom, said: ‘Te WDM and Next Generation Optical Networking conference, held this year in Nice, is always a premier event for ECI. It provides the opportunity to showcase ECI’s products and network with a broad spectrum of the industry, and to conduct formal meetings with the many service provider customers who are present. ‘Te programme content hit the mark with
the three hot topics of the moment: integration, speed and control. Integration is the convergence of DWDM, OTN and packet functionality in a single platform to deal with exponentially growing data traffic. Speed refers to the maturing 100G market and how we will continue climbing the ladder to 400G and 1T. Tis was the topic of ECI’s talk, given by Jonathan Homa, director of optical networks marketing. Control covers the
INFINERA KEEPS ON TRUCKING
The Infinera demonstration truck at the event
@fibresystemsmag |
www.fibre-systems.com
emergence of soſtware defined networking, and how to extend network functionality in a more open and programmable manner to service providers and their end-users.’ For their part, Coriant described the event
as ‘highly valuable’: ‘We had several key execs deliver keynote speeches at the show, including Uwe Fischer, our CTO and SVO of product management, delivering a talk entitled ‘Future Optical Networks in the Shade of Data Centre Dominance, SDN and NFV’. Our chief evangelist Željko Bulut appeared on a panel discussing Flexgrid and the evolving role of ROADMs in optical networking, while Maxim Kuschenov, R&D engineer, delivered a talk around how to reduce cost and improve end to end protection and resiliency by uniting submarine and terrestrial networks.’ Ciena reported a similarly positive
experience. Mervyn Kelly, EMEA marketing director, said: ‘Te WDM 2014 conference in Nice was a successful event with a greater number of attendees, insightful discussions and presentations on the evolution of packet-optical and submarine networking. ‘At Ciena we felt our booth, workshop and
multiple conference presentations were good vehicles to share our strategic direction with our customers on how to transform networks to be more agile and programmable. Te event was a great platform to discuss our work with TeliaSonera on its OTN- based network, and Equinix’ evolution to on-demand services. Te WDM event enabled Ciena to have detailed engagements with our customers in a thought provoking environment.’ Tektronix enjoyed its first attendance at the
As ever, companies were keen to entice delegates to their exhibition stands – but Infinera went one further by bringing a demonstration truck all the way from Germany to Nice, to demonstrate its ‘Intelligent Transport Network’. Geoff Bennett, the
company’s director for solutions and technology explained: ‘At the conference we saw a number of key themes repeated in the main conference presentation: the incredible success of coherent transmission at 100G and beyond; the widespread acceptance of the value of
integrated OTN switching in modern transport networks; and that these networks have to be highly automated with a carrier grade control plane to help drive down operational costs. ‘A consequence of Infinera’s
unique Photonic Integrated Circuit (PIC) technology is that we tend to be very different in terms of our value proposition for these requirements. We’re offering highly programmable, intelligent transport networks that were designed without compromise to deliver the perfect data plane for today’s GMPLS control plane, and the
next generation of software defined networking for carrier networks. ‘We also find that “seeing is
believing” – and that’s why our demonstration truck is such a vital part of our sales process. Inside the truck we have a fully equipped intelligent transport network that visitors can play with to assure themselves that what we claim in our Powerpoint slides is genuinely true of our products. For all three days of the conference the truck was packed with customers and prospects, eager to see how Infinera can help them be successful.’
event. Dean Miles, EMEA technical marketing manager, said: ‘We are absolutely delighted with the outcome. As the leading test and measurement technology solution provider to the optical and communications industries, it was a unique opportunity to showcase our latest innovative technologies to key customers. One of our key customers presented a paper on ‘Coherent Optical Networks: 16QAM and Beyond’. Tektronix supported them during their live network evaluation and during the conference with our complete signal generation and analysis solution. A brilliant event and one we would consider supporting again in the future.’l
l The conference will be back next year from 22 to 25 June. With 80 per cent of the exhibition space already sold, the scene is set for further debate, discussion, demonstrations and networking. Keep tuned into
www.nextgenerationoptical.com as the 2015 event unfolds.
C M Y CM MY CY CMY K
42 FIBRE SYSTEMS Issue 5 • Autumn 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45