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company is largely involved in the sale of ‘classical optical components’ – transmitters, receivers, amplifiers and optical components for fibre systems – with a customer base including the major telecommunications and data centre network system suppliers. He explained: ‘We are selling


them anything from individual, low-level components right up to complete solutions, so we operate at completely different levels of integration. Tese are global markets; in fact, many of our customers operate globally in their own right as well.’ Collings says the market is so


fast-moving that an incredible 65 per cent of revenue from optical components comes from products that are less than two years old: ‘It’s a market where things move very fast – it’s technology-driven, so our


There still will be a need to move huge amounts of data from point A to point B – and that’s what we do!


capabilities need to be completely up to date if we are to succeed in the market place.’ Despite this need for speed and


innovation, Collings says much of the company’s product development is carried out collaboratively. He explained: ‘We don’t build the


end systems, so we have to figure out what customers need and let them know how we can help them. ‘Te sales process also works


along the same lines; we work closely with customers – some of them for many years – before we even get to the development of a product. ‘Of course, our sales teams have to


be very technical so they are able to assist the collaborative process, and of course they have to be close to


their respective markets, which is why we have a global sales force.’


Stability and evolution Taws and Collings believe that, though there are uncertainties about the future, JDSU is well placed to take advantage of whatever new markets are thrown up by the passage of time. Taws said: ‘Without doubt, there


will be a transformation of the network – we are seeing it already. Wireless networks depend on fibre; as we move towards 5G telecommunications there will be more demand for fibre; and many hybrid networks are converting to all-fibre. Of course, people in the industry are having to learn new skill sets and become better- qualified. ‘Te future is certainly looking


quite bright – there’s definitely a transformation going on. If you look at the last 12 months the market has not been particularly lucrative but there is lots of pent-up demand and a huge amount of innovation going on.’


Collings shares his optimism:


‘Society is completely reliant on the internet these days, so optical communications will continue to play an increasingly important role in our lives. I can’t see any reason why the fundamental optical network principles will change monumentally any time soon, but the demands will grow. At the optical level we’ll need to continue to drive innovation, capacity, capability and economics. ‘Of course, the product line-up


will be different, but will be largely evolved from what we offer at the moment. ‘Tere will be a challenge to


established telecoms operators from internet-based companies, for example, which are increasingly involved in communication. ‘Tere is a transformation under


way – but, at our level, the needs are going to be fairly similar. Tere will still be a need to move huge amounts of data from point A to point B – and that’s what we do!’l


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Issue 5 • Autumn 2014 FIBRE SYSTEMS 11


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