Certifi ed Hereford Beef is marketing more than 50 million pounds of high quality beef each year. The branded beef marketing business is owned by the American Hereford Association.


Lean AND


For nearly 20 years, Certifi ed Hereford Beef has been backing up its promise to provide high-quality lean beef to an increasing consumer base.


By Ellen H. Brisendine


Palatable? T


86 The Cattleman August 2014


he American Hereford Association (AHA) will reach a milestone in 2015. Its branded beef program, Certifi ed Hereford Beef (CHB), will turn 20. The company is already marketing more than 50 million pounds of Hereford or


Hereford-English cross beef each year, and CHB staff members are working to extend the CHB infl uence further into U.S. beef herds. CHB, owned by the association, was started in 1995 and was


born out of an “eating study done in 1991 by Colorado State Uni- versity,” says Andrew Brooks, CHB director of marketing. In that study, USDA Select Hereford beef and Hereford-English


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