14
CAMBRIDGE WIRELESS
ISSUE 05 2014
On a national basis this includes the IET and Tech UK and government departments and agencies such as BIS, DCMS and Ofcom. On a European basis it embraces the European regulator and operator community, while on a global basis it is about maintaining touch points with global research and development organisations and industry bodies such as the GSMA and GSA.
Vittorio Colao, chief executive of Vodafone pointed out recently that 70 per cent of Vodafone’s global subscriber base was now in emerging markets. The challenge for CW going forward will be to respond to this ongoing globalisation, delivering an organisation that can function as a dynamic network that is locally and globally relevant in a fast changing industry, in a fast changing world. LTE
nFor more information about Cambridge Wireless, visit
www.cambridgewireless.co.uk
Closing the gap between technology and people
Sally Uren, chief executive at Forum for the Future, will be calling on the wireless industry to play its part in creating a
sustainable world, when she delivers her keynote address at the Cambridge Wireless Changing the World with Wireless Technology conference on June 30 and July 1 in Cambridge. Dr Uren will highlight the importance of facilitating communication and collaboration between people and devices and how wireless technologies have a critical role to play in successfully closing the last metre of engagement.
“Digital technologies have shown time and time again that they have the potential to disrupt established systems and hasten the transition to a positive and sustainable future,” said Dr Uren. “However, key to their success is the successful engagement of people. Too many technology solutions ignore the ‘last metre’ – the gap between the technology and the human user. Failing to bridge this gap nullifies the success of the entire venture.”
Sally Uren will join other industry experts, academics and international development specialists to address over 400 delegates at the Future of Wireless International Conference organised by Cambridge Wireless in partnership with UKTI. Forum for the Future was set up in 1996 and is an independent, non-profit organisation working globally with business, government and other organisations to solve complex sustainability challenges.
“The systems that our society relies on are creaking at the seams and are not delivering on the needs of the present population, let alone the increased demands of the future population,” said Dr Uren. “We urgently need businesses,
new and old, to lead the way in creating better systems and there are two key ‘levers of change’. The first is by simplifying and optimising complex data to reveal new insights and drive informed actions; the second is by providing a virtually frictionless means of collaboration that allows people to share their resources – ideas, belongings, time, cash, etc.”
“We are delighted the Sally Uren has agreed to speak at our annual conference,” said Dr Soraya Jones, chief executive at CW. “This year’s theme is focused on how wireless technologies can make a positive change to peoples’ lives and help address societal and global challenges. We will be looking at a wide range of topics from supporting economic development and improving literacy and health, to ensuring public safety, improving the sustainability of the earth’s resources and cultivating entrepreneurship.”
Other speakers include Carolina Costa, managing director at Orange Innovation UK; Shawn Covell, vice president, Government affairs for Qualcomm Wireless Reach; Prof. Simon Saunders, director of technology, Real Wireless; Steve Jones, chair of trustees at the Humanitarian Centre; Finbarr Moynihan, general manager, sales and marketing at MediaTek; Pete Hutton, EVP and president of product groups at ARM; Rod O’Shea, EMEA director of embedded sales group, Intel; and Stuart Orr, managing director, communications from Accenture. Cherie Blair, CBE, QC, founder of the Cherie Blair Foundation for Women will also address delegates at the Future of Wireless International Conference Dinner.
The 6th Annual CW Future of Wireless International Conference takes place on June 30 and July 1 at The Møller Centre and Churchill College in Cambridge. For more information and full agenda, visit
www.cambridgewireless.co.uk/futureofwireless/
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