SECTOR GUIDE: DRESS UP & ROLE PLAY DKL
DKL distributes a wide range of quality role play toys through its Wonderworld and Corolle brands. Wonderworld are
wooden toys that promote and abide by a strict environmental manufacturing policy. The Wonderworld
role-play range includes the Kitchen role-play collection featuring the Neo Cooking range. This includes a cooker, washing machine, sink and refrigerator, each sold separately. Wonderworld’s Cooking
Centre comes complete with all cooking facilities and life-like design features such as a metal sink, dials that click when turned, and opening doors. The brand is also home to a selection of accessories including Fruit and Veggie baskets that come with six food items to be cut and stuck back together.
features the bestselling Calin dolls and bath babies newly designed for 2013. The dolls feature bean bag bodies, blinking eyes, and cute outfi ts to help make them appear lifelike. Corolle interactive
dolls are designed to enhance the role play experience as
The Wonderworld range also incorporates learning into its role play aspects, as demonstrated by the Wonder Cash Register which features a real calculator and toy money along with a roll of paper. Elsewhere, DKL’s Corolle dolls allow children to enjoy playing the role of a parent nurturing a baby. The Mon Premier collection for kids aged 18 months and onwards
they are able to go in the bath, drink from their bottle and use the potty. Corolle Lia, the most
interactive in the range, comes with 16 diff erent functions including four diff erent languages and seven phrases. Wonderworld and Corolle are supported by a full in-store support programme, high profi le marketing and social media campaigns. 01604 678786
SPIN MASTER
Fans of Minecraft can now transform themselves into their favourite pixelated characters with Spin Master’s set of recently launched cardboard heads. There are three
lightweight cardboard Minecraft Box Heads in the range, allowing consumers and fanatics to choose from Steve, an Enderman or a Creeper.
Children can also interact with the brand with Spin Master’s Minecraft vinyl fi gures as well as new plush Minecraft fi gures available this autumn, featuring characters including Ghast and Spider. The range has been developed to engage fans of the popular franchise outside of its digital universe. 01628 535000
Mischief and Magic with Sooty & Friends
Sooty, Sweep & Soo Hand Puppets
Sooty or Sweep... You Decide !
Join our national campaign to decide if Sooty or Sweep is the nation’s favourite! Visit
www.sootyvsweep.com to cast your vote. Don’t forget
Tel: 01952 608 308
customerservices@goldenbeartoys.co.uk
www.toynews-online.biz
July 57
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