SECTOR GUIDE: DRESS UP & ROLE PLAY Fancy dress
Whether it’s donning the outfi t of a favourite character or fi ring up the stove of a toy oven, dress up and role play ranges have the power to take children into the furthest reaches of their imaginations. Billy Langsworthy takes a look at the sector
RUBIE’S
Rubie’s has welcomed some new additions to its popular Disney Princess range, including an Anniversary Sleeping Beauty costume to coincide with the re-release of Disney’s 1959 animated feature fi lm on DVD and Blu-ray in June. The re-release of the
fi lm also ties-in with Disney’s Malefi cent, currently in UK cinemas telling the unknown story behind Sleeping Beauty’s antagonist. The Anniversary Sleeping Beauty dress is set for a higher price point due to its intricate detail, which includes a tiara. A range of accessories is also available to
buy separately,
including wigs, jelly shoes, bag and glove sets and glitter wands. Elsewhere in the range
are the mid-priced Royale dresses, which elaborate on the lower-priced Storytime line with more detailing and decoration.
FLAIR
Fans of T Ninja T and T
eenage Mutant
urtles, Doc McStuffi ns ree F om can kit
u T
themselves out to look like their favourite characters with Flair’s dress up and role play off ering.
Kids can become one of
the Teenage Mutant Ninja Turtles by donning one of the fi rm’s four Deluxe Masks, each featuring adjustable bandanas with added soft eye support. Turtle fans can also brush up on their ninja skills with Flair’s Soft Foam Weapon Assortment including four
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of the Turtles’ signature weapons: twin Sai, Katana, Bo and Nunchaku. Elsewhere, fans of Doc McStuffi ns can act like the pint-sized doctor with Flair’s Doctor’s Bag Set. The bag boasts a pretend
otoscope, blood pressure cuff and thermometer, and all of the accessories can be stored inside the bag to carry around. Fans can dress like Doc thanks to the Doc McStuffi ns Role Play Set featuring her white coat, while new for autumn is
Doc’s Scrubs Role Play Set containing a pink shirt and trousers, Doc’s magical stethoscope, clipboard and interchangeable badges. Flair’s T
ree F omu T
collection has been extended and refreshed, welcoming a new Ranger Utility Belt with an adjustable belt, storage pouch, scarf and woggle, ranger cards, ranger book, clip on telescope, ranger badges and a compass. 0208 643 0320
July 53 The higher price point
Glitter range of dresses includes glitter detailing in eye-catching colours while the Winter Wonderland line of dresses boasts long sleeves and a removable cape with faux-fur detailing. Already part of the craze rozen are
for all things F
Rubie’s hugely successful Anna and Elsa dresses which the fi rm states have been ‘a phenomenon’ since its release in December last year. Rubie’s has produced four skus at two price points for Classic and Deluxe Anna and Elsa dresses, while the line will soon be welcoming ‘Musical Light-Up’ dresses for both characters which feature an LED light-up front panel that plays an array of songs from the Oscar- winning fi lm.
Both Light-Up dresses will be in store for Christmas to coincide with a festive re- release of the fi lm and with sing-along events and DVD/ Blu-ray promotions planned, Rubie’s believes F
rozen’s
appeal will endure well into 2015 and beyond. 08453 070707
ASOBI
Asobi’s arts and craft brand Seedling landed in the UK in 2012 and has since brought children a range of innovative craft kits designed to bring role play to life. Each Seedling kit allows
children to make a costume that is unique to them.
RUDOLF STEIN
Rudolf Stein’s new One Direction range will feature jewellery, necklaces and bracelets as well as hair clips, fabric headbands, brushes and gift sets.
As well as One Direction,
the fi rm also has dress up ranges spanning Peppa Pig, My Little Pony and Moshi Monsters ranges. 0117 300 5113
With a multitude of kits
on off er, kids can make their own superhero cape, design their own Indian headdress, make their very own wizardry wand or create a designer tutu with Seedling’s variety of tools and templates. 01628 200077
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