NEWS
Dracco gallops ahead with Filly Funtasia
International deals span publishing, toys and games and puzzles alongside TV, movies and more
By Robert Hutchins
DRACCO WILL be firing from all cylinders with its latest collection of global brands, with international campaigns surrounding Zombie Zity, Predasaurs and Filly.
An in-bound and out-bound licensing powerhouse, the firm currently boasts not only a portfolio of toy, merchandise and confectionery brands, but also TV series, movies, music and digital media. Leading the 2014 activity is Filly F
untasia,
an animated show that is already looking at partnerships for movies, home video and digital entertainment. Merchandise for the
show includes publishing from Blue Ocean and toys, puzzles and games from Ravensburger. “We are extremely
excited about Filly F
untasia, as the
international TV market’s response is excellent,” Axel Derendorf, head of international licensing.
Filly F
and business development at Dracco. “The show is sure to open more markets and opportunities.” To support the launch, untasia will be
entering McDonald’s, alongside the popular Predasaurs brand for a Happy Meal promotion across Germany.
“The partnership with our internal teams across various Dracco offices with Mcdonald’s, Creata and Heye has been very fruitful,” continued Derendorf. “It will be a fun summer. We hope to expand with more win-win promotions and are in discussions globally.” Alongside the new
ventures for Filly and Predasaurus, Dracco will also launch a new Zombie Zity collection that, through its recent acquisition of The In Thing, it hopes to bring to the UK in the second half of 2014. “The acquisition of The In Thing advances Dracco’s European growth strategy by aligning the UK market along with the rest of the Dracco European offices in terms of internal brands and our full product portfolio,” said Derendorf. “As we start to move in to the second half, we will start to intergrate some of the top Dracco brands in to the product mix, many of which include multiple marketing wand advertising platforms such as animation, publishing, social media,
game apps and more,” Derendorf concluded.
Dracco: License@Dracco
Netherlands.nl www.toynews-online.biz Frozen success to mirror Toy
Story legacy, says Esdevium UK games firm bullish about the success of the Disney hit ahead of the launch of its first Frozen product
By Robert Hutchins
THE SUCCESS of Disney’s F
rozen is likely to mirror the T
oy Story legacy,
according to UK games specialist Esdevium. The firm unveiled its
first F
rozen product last month when it announced a six in one game set featuring a host of popular characters from the hit Disney animation. The game is scheduled
for release in Q3 of this year, and Esdevium is already expecting big things for the product. “We have a lot of stock coming in for this new Frozen 6-in-1,” said Ben Hogg, marketing manager at Esdevium Games. “I have seen reports of
there not being enough F
rozen merchandise out there. If that’s the case, then at £14.99 for six different games in one, this is ideal for
anyone with kids who love F
rozen. “We expect these
games to be quite popular this year.” The six in one
game set will sit alongside Esdevium’s current range of Disney pre-school games and brands including Jake and the Neverland Pirates, Disney Princess and Doc McStuffins. “We have a really good
range of Disney pre-school games and we think this is likely to be one of the most important that we have this year,” added Hogg. “We are growing a really
good Disney portfolio now in terms of what we can offer for pre-school games, but F
one of the biggest ones we have got this year.”
rozen will be
The new game will contain six classic pre- school games including Crazy 8’s, Bingo and Pairs. “We are absolutely delighted to offer the Frozen 6-in-1 game to our customers. It offers fantastic value at a time when parents will be actively looking for games for Christmas,” he concluded. Esdevium: 01420 593 593
Marvel details Avengers: Age of Ultron toy partners
Hasbro, LEGO, and Hot Wheels on board for next year’s blockbuster superhero sequel By Billy Langsworthy
MARVEL ENTERTAINMENT has revealed the raft of licensing partners in place to create product line based on next year’s A
vengers: Age of Ultron. The licensing campaign, one of the largest in Marvel’s history, will see toy licensees lines land at retail from Hasbro, LEGO, and Hot Wheels, as well as Huffy for wheeled goods. “Marvel’s A
vengers
is a superhero team of epic proportions and the program developed for this sequel is fitting this massive franchise,” said Paul Gitter, senior vice president,
July 31
licensing, Marvel at Disney Consumer Products. “We were able to line up some of the very best licensees across key merchandising categories and developed a retail strategy that will lift this franchise to the next level. “Fans will get to see something distinct that will
make this a very unique experience at retail.” Elsewhere, Under Armour
will design performance wear items, Mad Engine and C-Life lead the apparel offering and American Greetings will launch a line of party goods Disney Consumer Products: 020 8222 1000
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60