SECTOR GUIDE: DRESS UP & ROLE PLAY BIGJIGS
Bigjigs Toys range of over 1,500 products spans fourteen ranges, each designed to enable youngsters to use their imaginations and develop creativity through role play.
Budding chefs can get a taste of the kitchen with the Bigjigs Cooking & Roleplay collection. This extensive range includes single itemed foods, tea and baking
sets, kitchen appliances, shops and food accessories that can be used for both play and as a means to educate children about healthy eating. Elsewhere, new role-play
products for 2014 include Bigjigs’ Shop Till with beeping Scanner.
This comes complete
with wooden and paper money, a wireless credit card reader and a beeping scanner device. 01303 250400
CHARACTER OPTIONS
Character Options has a range of role-play products designed to ‘let children identify with and transform themselves into their favourite hero’. Pre-school fans of
Fireman Sam can transform themselves into the children’s TV
icon with a line of dress up and role play items. Character’s Helmet with Sound and Utility Belt with Jacket and Accessories are available to instantly transform little ones into a heroic fi re-fi ghter. Children can press the button on top of the helmet to hear the iconic Fireman Sam theme tune play along with diff erent character phrases from the show.
0161 633 9800
HASBRO
The Amazing Spider-Man 2 has made over £24m in the UK since landing in cinemas back in April, and now fans can transform into Spidey with Hasbro’s new Spider Vision mask.
The Amazing Spider-
Man Spider Vision Mask activates glowing web discs
that lets wearers pretend to take down your foes with a single sling.
Users can also press a button to activate the mask’s spider vision before throwing a web disc and watching as it fl ies through the air with a spider glow. 020 8569 1234
MARBEL
Marbel’s Australian brand Pink Poppy has a wide range of diff erent dress up costumes aimed at three to nine year olds that transform them into everything from a princess to a butterfl y.
The complete Pink Poppy
range has been designed to be ‘fun and girlie’ with pale pink and other soft colours and allow children to dress up in costumes such as mermaids, bunnys, ballerinas and butterfl ies. Each costume features accessories including wands, wings, tiaras, bunny ears and luxury hand bags. Aside from the dress up, Pink Poppy also has a range of hair accessories and jewellery as well as a collection of large and small hand bags, tooth chests, hold all’s and musical jewellery boxes.
This autumn/winter season will also see an I love London range join the Pink Poppy’s children’s fashion line. 0845 6000 286
56 July
www.toynews-online.biz
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