SECTOR GUIDE: CONSTRUCTION TOBAR
Tobar is expanding its construction toys off ering this month with its range of Maisto Powerbuilds. Suitable for children aged
fi ve and upwards, the range consists of six models, each coming with easy to follow instructions to assemble the kits without the need for glue or tools. Each box features a sheet full of stickers to decorate the models, while the motorised wheels enable
K’NEX
K’Nex aims to take construction to new heights this year, as the K’Nex UK re-launch continues to build and gather momentum. A 360 degree marketing
programme encourages kids to think about their next big build and supports a diverse portfolio featuring adventurous themes, building tubs and a host of new licences. At the heart of the collection is a series of building tubs and treasure chests and new sets including 35 Model, 52 Model and 70 Model Building Sets. Additional themed
playsets are also available, including the Transport Chopper and Four Wheel Drive Building Set Assortment, each with over 300 pieces and moving parts. The two sets can be combined to construct a racing car. Meanwhile, the K’Nex
Thrill Rides collection off ers young builders the chance to build an amusement park, with theme park rides at a range of price points. This year sees six new roller coasters join the line-up with Typhoon Frenzy taking centre stage. For youngsters, the Tinkertoy collection
includes colorful plastic spools and rods that encourage creative and imaginative play.
This summer also sees
the launch of two licensed ranges: K’Nex Plants vs Zombies and K’Nex Titanfall. Already showing strong
results in the US, K’Nex Plants vs Zombies will launch in the UK in June, supported by Mystery Figure Bags. Meanwhile, the Titanfall
range will feature the Titanfall MCOR Ogre Titan and Titanfall IMC Atlas Titan Building Sets. The new licenses joining
K’Nex include Super Mario and Mario K Man and F and F
amil Paul Fogarty, UK MD of
K’Nex, said: “The construction market continues to perform exceptionally well, and we are expecting positive results in the second half for K’Nex. “Our strong licensed
portfolio delivers on both evergreen properties and on hot new licenses. With our exciting building sets that stay true to the game’s characters, we hope to see this popularity translated to footfall in the construction aisles.” 0118 925 3270
art as well as Pac riends, Angry Bir y Guy.
ds
the models to move forward and backwards. Designed as a way to
engage children with the world of wheeled model toys, the kits help youngsters develop their dexterity and reading skills. The Maisto Powerbuilds
are available now and includes the Sandrail, Off Road Truck, Excavator, Dune Buggy, Front Loader and Short Course Truck. 0844 573 4299
MEGA BRANDS
Coming this autumn, Mega Brands will introduce a host of new properties to its portfolio of popular licences as well as new creative building experiences for pre-schoolers, girls, boys and collectors. The Mega Bloks First
Builders range off ers new ways for youngsters to play, with toys featuring educational elements, big blocks and storage solutions for parents. Mega Bloks First Builders
Fast Tracks Raceway and Rescue Team has mix and match vehicles plus easy to build tracks; while Mega Bloks First Builders Bobby Barn Musical Farm features
characters and farmyard sounds. The Mega Bloks Thomas & Friends line will include Mega Bloks 123 Thomas Learning Train and new Thomas movie products such as Mega Bloks Percy’s Brave Tale. Meanwhile, Mega
Bloks Barbie will introduce a Fantasy collection including Mega Bloks Barbie Fairy Treehouse. Barbie Rooms to Build
David Martin, vice president international, Mega Brands
“
The growth of the construction market as a whole is already a positive 18 per cent year to date. Licensed products certainly play a key part in the toy industry, and we are proud to have a strong portfolio that is part of this
market. Mega Bloks First Builders is always a very keen focus for us and this year we will be introducing brand new track product to the popular range.
”
allows kids to customise each modular room, then turn them in to condos, mansions or a shopping mall. The fi rm is celebrating
the 40th anniversary of Hello Kitty with new lines, including Mega Bloks Hello Kitty Fun at the Fair and Mega Bloks Hello Kitty Splash and
Swim Water Park. SpongeBob
Squarepants fans
will be treated with a new range based on the show, including Mega Bloks
HASBRO
This month, Hasbro showcases the latest in its KRE-O portfolio, encompassing its popular brand Transformers. KRE-O Transformers
Lockdown Air Raid enables kids to build their own dino- robot Transformer. Fans can use the 203 piece set to build a jet with a magnetic claw and moving wings, along with a dinosaur
46 July
with claws and a chomping jaw. Meanwhile, the KRE-O Transformers Cell Block Break Out set features 135 pieces to build a prison cell with a removable door and a Strafe pterodactyl. 0208 569 1234
www.toynews-online.biz
SpongeBob Squarepants Krusty Krab Attack and Mega Bloks SpongeBob Squarepants Invisible Boatmobile Rescue. The Mega Bloks Halo line is also being refreshed with over 20 new items and Mega Bloks Call of Duty Collector Construction Sets off er fans new lines like Call of Duty Care Package Troop Assortment and Call Of Duty ODIN Space Station Strike.
The line-up is completed
by the Mega Bloks Assassin’s Creed Collector Construction sets. 01844 350 033
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