News Dedicated monthly licensing coverage for the UK
New brands and old favourites star in Vegas
DreamWorks, Universal, Hasbro, Nickelodeon, Bulldog and Mind Candy among those making a big impact By Samantha Loveday
Elsewhere, Mind Candy’s
A HOST of new properties, some star names and regenerated favourites all made an impact at last month’s Licensing Expo. The disappearance of
Disney from the main show fl oor into the downstairs presentation rooms raised a few eyebrows, but elsewhere the big companies pulled out all the stops. 20th Century Fox, Warner Bros. Consumer Products, Sony Pictures (complete with the Ecto- 1 from Ghostbusters), Nickelodeon, Turner Broadcasting, ITV, Mattel and Universal (with a crowd-pulling big screen Minions game) were stand outs due to sheer size and portfolio depth. However, DreamWorks
pretty much dominated from start to fi nish. With its new team in place, it made no secret of its ambitions in the licensing space – from the opening keynote from CEO Jeff rey Katzenberg through to its glitzy presentation on the Wednesday evening which culminated in a host of ‘Wallys’ dancing with Jim Parsons (one of the voice stars of Home and Sheldon in The Big Bang Theory).
World of Warriors looks impressive and the fi rm seems to have nailed that important collectability element once again. Hasbro never fails to disappoint at this show and the developments we
saw to the Transformers range were very strong – not least the tie up with Rovio for Angry Birds Transformers and the pre-school off ering, Rescue Bots. The upcoming new fi lm of Jem and the Holograms was also a
personal favourite and could turn into a real contender in the toy space. Finally, more than worthy of a mention is Bulldog Licensing – which made its Expo debut with its US arm – and MyBrandEmail, which in less than a year has
signed a host of big name fi rms up to its personalised email service, with the latest being WBCP EMEA. Licensing Expo 2015 will
run from June 9th to 11th at the Mandalay Bay Hotel, Las Vegas.
www.licensingexpo.com
Opinion Media
LIMA LICENSING EXCELLENCE AWARDS WINNER HIGHLIGHTS
CHARACTER/TOY BRAND Best Property of the Year: Monster High (Mattel) Best Character/Toy Brand Licensee (hard goods): LEGO for LEGO Star W
ars
DIGITAL/NEW MEDIA Best Property of the Year: Angry Birds Star W
ars
(Rovio/Lucasfi lm) Best Licensee of the Year: Jazwares for Minecraft toy line
RETAILER Best Retailer of the Year: Hot T
FILM, TV OR ENTERTAINMENT Best Film, TV or
Entertainment Licensee of the Year (hard goods): Playmates T T T
oys for
eenage Mutant Ninja urtles toy line
opic for Doctor Who
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