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8 TVBEurope IT Broadcast Workfl ow Preview


IT Broadcast Workfl ow to take on the fi le-based fl urry


TVBEurope’s IT Broadcast Workfl ow conference is back again. Neal Romanek looks at the big issues on the agenda


IN THIS issue you can read Part Two of our coverage of the TVBEurope workfl ows roundtable, held in partnership with Avid at London’s BT Tower. We have devoted two issues to the May workfl ow discussion, because the breadth of issues raised was so vast, a single issue hardly did justice to them.


TVBEurope has long recognised that the rise of fi le-based workfl ows would bring unexpected challenges. Our IT Broadcast Workfl ow conference, now in its sixth year, was born out of the need to provide a forum where broadcast industry professionals could share ideas about the constantly evolving landscape of fi le-based production. This years’ IT Broadcast


workfl ow conference, held at London’s BAFTA on 8 July, will look at a range of issues, from the latest in broadcast systems integration to challenges in asset management.


MC Patel:


“What fi le-based workfl ows allow is a more fl exible delivery method”


BBC Northern Ireland will present a case study on the transformations it has undergone since installing its software-based infrastructure in 2008 and the cost savings made as its workfl ows have evolved from SD SDI tape workfl ows to HD card-based migration to the world of IP. The session, sponsored by Cinegy, will feature Clive Jones, media technologies manager, BBC NI, and BBC NI’s head of technology and operations Mervyn Middleby.


Loudness from the advertising perspective. Broadcasters around Europe are incorporating Loudness standards in their audio workfl ow, but international advertising is a murkier swamp. Russill-Roy will discuss the challenges advertisers face in distributing Loudness compliant content on a global scale. Ericsson’s strategic solutions architect, Simon Leppington, will also join the conversation to cast light on fi le- based preparation and playout for broadcasters.


“File-based workfl ow allows you to deal more easily with diff erent levels of video quality”


MC Patel, Emotion Systems


Tape isn’t dead IT Broadcast Workfl ow 2014 will also feature a special panel on Loudness, sponsored by Emotion Systems. The panel will feature Craig Russill-Roy of Adstream to talk about


MC Patel, CEO of Emotion Systems, has had plenty of experience in imposing order on the chaos of fi le-based workfl ows. Emotion Systems specialises in audio software, including eFF, its suite of audio tools for Loudness compliance. “What fi le-based workfl ows allow is a more fl exible delivery method,” says Patel. “When we had a tape-based workfl ow we were generally relying on a single delivery point, broadcast transmission. File-based workfl ow allows you to deal more easily with different levels of video quality. A transmission for broadcast could be SD or HD, but transmission for mobile could be at a lower resolution, or — as Netfl ix is doing — at a much higher resolution like 4K. File-based workfl ow lends itself to being able to create these multiple masters and distribute them more easily. Whereas a tape-based workfl ow is generally specifi c to a resolution.” Tape still isn’t dead, and isn’t likely to vanish anytime soon, says Patel. “We’re not really done with tape. There are a lot of operations that are based around tape, and there’s a huge amount of effi ciency that’s come about because of our familiarity with how we use tape. So we’re not done with it, but if you can imagine having to do 45 versions of tape, that’s a lot more expensive than 45 versions of fi le.”


www.tvbeurope.com July 2014


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