50 TVBEurope Data Centre 4K market outlook
This issue, we take a look at research from Futuresource which assesses the current market and future outlook for 4K TV, encompassing consumer awareness and demand for 4K TV sets, how broadband is poised to become the main delivery platform, and a how ownership of 4K versus HD sets will develop in the short-term
www.tvbeurope.com July 2014
The levels of interest around 4K TVs remain neutral, with 42% of respondents registering some level of interest while the remaining 58% are either indifferent, or have no current interest
The uptake in 4K TV ownership will be slower than the upatke of HD TVs in Europe. Over the fi rst fi ve years of availability, HD TVs saw uptake of 32% with 4K at just 4.7%
Again, we see an example of innovation pushing ahead of the curve as there is a signifi cant disparity between homes with HD TV sets and those receiving HD signals
The number of homes in Europe with access to fast broadband is set to increase signifi cantly by 2018, meaning that broadband is likely to be main delivery platform for 4K
There has been a uniformal decline in the number of TV sets being shipped in Western Europe. After reaching a high of 51 million in 2010, that fi gure decreased to 35.7 million by 2013
The widespread uptake of 4K will require a number of related factors to come together, not least the affordability of TV sets and availability of 4K content
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