July 2014
www.tvbeurope.com in association with
TVBEurope 17
“More and more there is a language problem,” said Fish, “If you’ve got a 30 minute tape you know exactly how much you’ve got. If you’ve got a 64 gig card -what bit rate is it? What bit depth? The language you’re speaking has fundamentally changed. I think that’s one of our challenges. How do you describe the workfl ow? Once upon a time, you’d go down to the pub with your systems integrators, draw it on the back of a beer mat, and they would go away and pretty much know what you meant. There was a way of articulating to someone else exactly what you wanted the system to be. You can’t do that now. It ends up being an A1 size piece of paper – and then you implement it, and it’s still wrong.”
What will it take to evolve?
TIMA’s Alla Salehian said that the only way there would be an improvement in procedures and workfl ows is if there was a fi nancial incentive, “When it starts impacting your budget, that’s when the change happens.”
Martyn Suker echoed the sentiment, noting that the industry often only evolves when it’s forced to. “It does take a long time to change, unless there is an immediate catalyst for it. What pushed us to being fi le-based more quickly than we might have wanted
in production was a natural disaster – the earthquake and tsunami in Japan. Tape was suddenly in short supply, and that was the catalyst that forced people to move more to fi le- based than they would have otherwise done.”
The Mosaic platform was BT’s media management platform, developed in-house, then sold to Tata Communications in 2010. Mark Wilson-Dunn said that BT learned a great deal about working with new workfl ows from the Mosaic experience: “If you put in an automated workfl ow platform and then go into the offi ce and still do things the same way you did last Friday, you actually don’t do anything at all. You’ve wasted your money.
“You’ve got to go through a business process and review and reengineer the way you actually run the business. That’s where you get your effi ciencies. You don’t get your effi ciencies by comparing a hard drive on the back of a courier bike to a new connected workfl ow, because it just doesn’t make any sense. You’ve got to change.”
Part one of our Avid roundtable can be read in TVBEurope’s June issue.You can access our digital editions at
TVBEurope.com. Exclusive video commentary on the roundtable can be found at:
smarturl.it/workfl ows
The roundtable took place at London’s BT Tower
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