14 TVBEurope in association with
www.tvbeurope.com July 2014
Avid’s Tom Cordiner opened the roundtable with a discussion of the Avid Everywhere concept of collaborative workfl ows
Clearing the metadata mess
Neal Romanek reports on part two of our Avid workfl ow roundtable at BT Tower
IN MAY, TVBEurope hosted another of its executive roundtables. Held in association with Avid, the discussion focused on the challenges of workfl ows in an increasingly fl exible fi le-based world. In Part Two of our coverage, Neal Romanek reports on a discussion that encompassed the heartbreak of metadata and the search for a common language. Participants in the roundtable discussion were 12 top-end representatives of the broadcast industry: (in alphabetical order) Steve Bennedik, head of technology at Sky News; Tom Cordiner, VP international sales at Avid; Jose de Freitas, CTO of Ireland’s TV3; Ian Draysey, manager, post production engineering at Discovery; Craig Dwyer, senior director Global
Center of Excellence at Avid; Steve Fish, RVP technology and operations at Turner Broadcasting System Europe; Alla Salehian CEO of TIMA accompanied by TIMA’s head of operations, Ammar Hijazi; Paul Stevenson, director of technology and technical operations at ITV News; Martyn Suker, head of production innovation at ITV Studios, and Mark Wilson-Dunn, VP sales and marketing at BT Media and Broadcast. The panel was moderated
by TVBEurope correspondent Philip Stevens, accompanied by TVBEurope executive editor James McKeown and acting editor, Neal Romanek. The discussion was kicked off by Avid’s presentation of its Avid Everywhere concept of workfl ows, then the conversation quickly turned from the management of fi les to how to manage the management of fi les.
Alla Salehian, CEO, TIMA
Good metadata, existing in a well-considered framework, is the key to a successful workfl ow, it was agreed. But how in the world do you get good metadata in the fi rst place? The problems cover a wide area, a lack of understanding about the importance of metadata, whose responsibility it is to enter it,
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52