32 TVBEurope 4K: Beyond HD
www.tvbeurope.com July 2014
Visitors take a look around the exhibition area at Beyond HD Masters 2014, held at London’s BAFTA
“8K, 12K that’s all in the pipeline. I don’t think 3D is dead. It’s sleeping. Live 3D conversion from a 4K source is going to be very exciting territory”
Duncan Humphreys, head of broadcast and content acquisition, Stream TV Networks
A thank you to our sponsors
The TVBEurope team would like to extend our sincere thanks to all our Beyond HD Masters sponsors.
Gold Plus sponsors Sony
Ericsson
Gold sponsors Screen Systems Blackmagic Design ARRI
Toshiba
Silver sponsor OmniTek
What will it take for broadcasters to go 4K? In a panel discussion, the recurring theme touched upon was the availability of 4K content. Mark Wilson-Dunn, VP sales and marketing at BT Media and Broadcast, said that until content in the right formats is widely available, it will halt adoption. “Content has to be there and content has to be good.” Duncan Humphreys, head of broadcast and content acquisition at Stream TV Networks, said: “There’s a lot to be learned from the 3D experience for 4K. One of the problems with 3D was content. 4K content is there in a varied form and able to attract viewers. But there’s not going to be a compelling argument to start a channel.
“It’s going to have to
fi nancially work. I’m not sure it will be an instant uptake. Will it be 4K or will there be a jump?” Humphreys asked.
The panel discussed whether it could be a 4K sports channel that gets up and running fi rst. David Wood, chair, DVB CM — UHDTV and DM — 3DTV, said: “Sport is something you want to be present at. You want to be in that stadium. That’s why it’s a great marriage with UHDTV.”
Wilson-Dunn added: “It’s a great hook to get the technology out there and for people to buy into it. The danger if you go down the single channel route or the sports route is that you actually switch a lot of people off because it becomes another gimmick. It has got to be something that becomes mainstream and appeals to everybody.” And will internet delivery to the consumer help broadcasters get their content out?
Wilson-Dunn remarked: “I’m a great believer in the linear TV experience. Broadband delivery over the internet is growing rapidly but it’s a choice. Internet delivery has probably got some way to go.”
Wilfried Dudink, product marketing manager, cloud services, EMEA, Level 3, noted that online services are becoming more popular. “The younger generation are increasingly watching OTT.” On the topic of whether 4K becomes geographically niche, Wilson-Dunn discussed the situation in Japan. “They have the infrastructure to go 4K now. NHK is looking at skipping 4K and going straight to 8K. Culturally, in Japan, Korea and Singapore, it’s very well established as a genre.”
Production values Ruth Sessions, director of operations, Atlantic Productions, shared her insight into David
Attenborough’s Natural History Museum Alive project. It is Atlantic Productions’ fi fth 4K shot project and third mastered in 4K.
“It’s not all about TV. Who’s going to be watching 4K? For us it’s a multi-platform approach. Our stereo 3D projects have all been shot 4K, apart from one, and most will be giant screen projects,” she explained. Sessions said the biggest lesson she had learnt from doing 4K for four years is that it is all about planning. “4K has brought us back to fi rst principles. It’s all about storytelling. We’ve got more to play with and more depth to play with 4K.”
Simon Parnall, director new initiatives, service provider video software and solutions, Cisco, took a look at how television might emerge in the home. “There’s a belief that television will migrate from being a box in the corner of the room and when it does you have a new opportunity.” He also considered what degree of immersion is required for all types of content. “TV will be unobtrusive. Why should television be one size fi ts all? Part of the grammar of TV needs to be the ability to change its immersion level for television to be able to have additional apps and elements around the picture. This is where TV can be enhanced and can be immersive or where television can be peripheral.”
Talking about his experiences with 4K, Richard Mills, CTO, ONSIGHT, feels 4K technology is mature. His company has been shooting for 4K archive, HD and 4K delivery since 2009-2010 and his clients wanted longevity of the archive by shooting in 4K. Considerations include choosing a 4K camera, making sure the camera system is working for the production to deliver high quality content, plus having a reasonably good workfl ow. He also added that lenses and focus are absolutely critical.
“When it comes to post, is there enough storage and speed of storage?” he asked.
After a productive and informative day, delegates relax at the networking drinks
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