DIARY OF EVENTS 2014 July 8-9
Serviced Apartment Summit, Montcalm Marble Arch, London
servicedapartmentsummit.com
July 26-30 GBTA Convention 2014, Los Angeles
gbta.org
October 3 Buying Business Travel Forum,
City Grange hotel, London
buyingbusinesstravel.com/bbtforum
October 19-21 ACTE Global Conference,
Bella Sky Comwell hotel, Copenhagen
acte.org
October 24 ITM North Annual Gala Dinner, Hilton Deansgate,
Manchester
itm.org.uk
November 3-6 World Travel Market, Excel London
wtmlondon.com
November 11-13 Phocuswright Conference, Los Angeles
phocuswrightconference.com
November 12-14 GBTA Europe Conference, Berlin
gbta.org/europe
December 3-4 Global Airline and Travel Payments Summit, San Francisco
airlineinformation.org/events
December 16 ITM Christmas Party,
Club Ten, Grange St Paul’s Hotel, London
itm.org.uk
2015
January 19 Business Travel Awards, Grosvenor House Hotel, London
businesstravelawards.com
90 BBT JULY/AUGUST 2014
BUYINGBUSINESSTRAVEL.COM
ITM UPDATE SIMONE BUCKLEY, ITM CHIEF EXECUTIVE
BRAVE NEW WORLD
TECHNOLOGY AND COST ARE DRIVING A TRAVELLER REVOLUTION
I
TM’s recent travel buyer opinion poll revealed that 94 per cent of travel buyer members say the demands of their travellers have changed when it comes to the way they buy and book travel. Both technology and cost were equally weighted as the main drivers for this change, while employee wellbeing represented 4 per cent. Seventy per cent of buyers agreed that demands of their travellers have changed when it comes to how they travel. Cost was the driving factor behind this change for 38 per cent, followed closely by traveller wellbeing at 31 per cent, and technology at 30 per cent. Overall, the views of the traveller are becoming more important to travel buyer members when it comes to how they buy and manage travel. 64 per cent of travel buyer members said they pay more attention to their travellers now than they did five years ago, with 80 per cent of travel buyer members engaging with their travellers in a very different way to how they did previously. While 73 per cent of buyers said technology is driving a traveller revolution, the remaining 27 per cent disagreed. It seems that a combination of technology, cost, traveller wellbeing and environmental impact are all having an influence on how our travellers behave. Looking ahead, the GTMC Twenty/20 Group interviewed a
group of frequent Gen Y travellers to get an indication of what they will be looking to get from their business travel experiences. It was when one of them said: “Imagine if Google had an airline”, and another commented about booking travel via Amazon, that I concluded that another driving force will sit behind change and evolution on our industry – brand. Gen Y has a strong sense of brand loyalty – could this be the next frontier? ITM presented the results of the travel buyer opinion poll at the recent annual overseas GTMC conference (see p16).
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