. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Nails -Advances in Polishes
With the nail lacquermarket booming, we look at the product developments that have led to a 400%increase in product launches.
The world of nail colour is constantly evolving. No longer are clients restricted to enduring easy-chip colour, following advances in coloured acrylics and gels evolving into the current favourite of gel polishes and hybrid formulations. This has led many to question whether this could mark the end for the humble nail varnish?
According to market research analysts Mintel, the answer is no. Their latest research, published in September 2013, showed a surge in product innovation, with a record number of new nail colour products entering the market in 2012, up 400% compared to 2008.
While new nail colour product launches accounted for 10% of total new launches in the colour cosmetics category in 2008, the percentage shot up to 26% in 2012.
“The fact that the nail colour cosmetics market has equalled that of the lip colour market for the first time highlights the growing popularity of nail polish,” says Charlotte Libby, Household and Personal Care Analyst at Mintel.
“The growth in new product development of nail polish can be linked to self- expression and the desire to keep up-to- date with current trends. Nail art continues to be a driving factor in sales. An explosion of new textures and effects is emerging which allows young women in particular to easily personalise their nail look,” she explains.
“Nail make-up is also relatively purse- friendly, offering a range of affordable options and results that do not need daily application, cementing its position as a go-to sector for all consumer budgets.”
Futureproof polish
Back in the day
Since the 17th century, it has been socially acceptable in western culture for women to manicure and care for their nails, but when it comes to colour we must delve further into history.
It is thought that nail painting originates back to 3,000BC China. Early wearers
favoured precious metallic shades of gold and silver symbolising wealth and power, evolving to red and black, particularly favoured by the Zhou Dynasty who lived around 600BC.
It is thought that early paints were a combination of egg whites, beeswax, gelatin and Gum Arabic, coloured with vegetable dyes created from flower petals.
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