Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
After introducing the world’s first self-heating massage tool to the UK back in 2009, Shared Beauty Secrets is now preparing to launch fully onto Irish shores. Join us as we discover the origin of the Lava Shells Massage and reveal the company’s plans for the future…
It often occurs that sometimes the best things can happened when you least expect it, and this was certainly the case for Shared Beauty Secret’s Clare Anderson.Whilst enjoying a holiday in the Turks and Caicos Islands in 2008, Clare happened upon a leaflet inviting her to enjoy a Lava Shellsmassage.
Little did she realise that this would be the first step into a truly life-changing journey. “It sounded amazing so I eagerly booked an appointment,” says Clare. “As soon as the therapist touchedmy skin with the warmshell, I knew I had stumbled on a real gem.”
Using 100%natural recycled Tiger Clam Shells fromthe Philippines, Lava Shells are the world’s first self-heatingmassage tool. They offer all the benefits of a hot stone massage, but have the added bonus of
Shared Beauty
Secrets Fact File • Shared Beauty Secrets was first launched in March 2009.
• Lava Shells has received over 250 press reviews and appeared on both The Apprentice and This Morning television programmes aired in the UK.
• Thanks to the success of the brand on UK Shores, the company received numerous enquiries from Irish Spas, leading to a soft launch in Ireland.
• Lava Shells has many celebrity fans including Ellie Goulding, Pixie Lott, The Wanted and The Saturdays.
• Shared Beauty Secrets will launch fully into the Irish market at the Irish Beauty Show 2015.
44
staying hotter ten times longer allowing therapists to provide amore seamless and continual heated bodymassage. This is thanks to the patented Lava Gel formula used inside the shells which combines a natural blend ofmaterials to create a self- heating technology designed to deliver warmth for over an hour.
Portable, eco-friendly and non-porous, Lava Shells can be used to treat a multitude of concerns including easing achingmuscles and joints. Due to the shells’ unique shape and angle they become an extension of the therapist’s hands, deploying deeply therapeutic relief to where it is needed.
Having worked in the beauty and Spa sector formany years, Clare’s wealth of industry expertise enabled her to instantly recognise the huge potential of the Lava Shells treatment so upon her return to the UK, she wasted no time and contacted the USmanufacturer of Lava Shells to request exclusive distributorship for the UK and Ireland.
Five successful years
later… Jump forward to 2014 and Shared Beauty Secrets is now celebrating five years in the industry; has over 2,000 accounts including prestigious 5-star Spas at Mandarin Oriental, Urban Retreat at Harrods, CelticManor, and the London Hilton Syon Hotel & Spa, to name but a few, and has trained over 4,000 therapists to deliver the Lava Shell treatments. Furthermore, the Lava Shellmassage has received over 250 press reviews; been dubbed ‘The New Hot Stones’ by Vogue and has been featured on shows such as The Apprentice and ThisMorning, both of which aired in the UK.
During the past five years the treatment portfolio has been developed to offer
seven unique treatments thanks to the launch of both Glacial and Facial Shells. The portfolio now includes: Lava Shells Massage, Lava Shell Therma Facial, Lava RescueMassage, Glacial Shells Detox Treatment, Lava RelaxMassage, Lava ShellWarming BackMassage and Lava Shell IntensiveMuscle Recovery.
Quality & integrity
For any new product or treatment to thrive andmaintain longevity, it has to offer something truly unique to its target audience and Clare realised that just having a luxurious, results-driven treatment wasn’t enough. So fromthe launch inMarch 2009 and the opening of their first account at The Bali Leha Spa, on Sir Richard Branson’s idyllic ‘Necker Island’, the philosophy of the brand has always been quality and integrity.
A training programme was developed to ensure therapists have a greater understanding of the treatments and how to work with both the heat and the shells. No account can take on the full Lava Shells treatment without attending the one-day training course; this ensures the brand image and protects the company’s five-star reputation. Also Clare doesn’t
Clare Anderson
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80