Interactive WEARABLE TECH IN GAMING
What are you wearing?
The interest in wearable technology has exploded in 2014 and with the iWatch from Apple due to make its debut in September, interest is growing in the future uses of this technology in the gaming sector.
The first few months of 2014 have been awash with predictions on the rise of ‘wearable tech’. This can be anything from watches to glasses to fitness monitors to auto-video diaries to clothing that monitors health/activity to posture sensors to… I could go on but won’t! Whilst I would not suggest that the majority of people will go the whole hog, like wearable tech’s most connected man who considers wearing seven connected devices as ‘travelling light’, the expectation amongst the mobile and digital industry is that ‘wearables’ will play an important part of a cus-
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tomer’s portfolio of products or tools in the near future.
To put the potential market into context, Deloitte has forecasted figures of c. 10m wearable devices shipped globally this year rising to c. 100m+ units by 2020, with IHS also forecasting that wearable tech will be a c. $30 billion market revenue by 2018.
Wearable tech has developed rapidly over the past couple of years and promises to transform
the way we interact with technology. However, wearable devices are still in their infancy. Brands and developers are still toying with function, form and purpose - designing for the wearable form (in whatever form you choose) has a new set of chal- lenges.
The uptake and adoption of services developed for these devices is likely, in the next year or two, to vary dramatically by industry type and sector. For instance, the sports, wellbeing and health sec- tors are already a step or two ahead of other mar-
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