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PINNACLE OPENS BELTERRA PARK
US – GREENTUBE LAUNCHES GREENTUBE PRO Greentube, and parent company the Novomatic Group, have launched their turnkey private label social casino marketing platform, Greentube Pro.
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience.
The platform is fully customisable, allowing land-based casi- nos to choose from Novomatic’s vast library of respected games. Players experience the casinos brand anywhere they may be and on any Internet-enabled device they prefer.
Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.
US – GAMING AND LEISURE BUYS THE MEADOWS Gaming and Leisure Properties is to buy The Meadows Racetrack and Casino located in Washington, Pennsylvania, a suburb of Pittsburgh, Pennsylvania, from Cannery Casino Resorts, for US$465m.
The 180,000 sq. ft. casino, which opened in 2007, contains 3,317 slot machines, 61 table games and 14 poker tables. In addition to the casino, the property includes 11 casual and fine dining restaurants, bars and lounges, a 24-lane bowling alley and a 5/8 mile racetrack with a 500-seat grandstand.
The purchase price, which the company intends to fund with a combination of equity and debt, represents approximately nine times the property’s 2013 EBITDA. The purchase price reflects the expected stability of market competition and the robust local economy resulting from Marcellus Shale-related industry. The company will immediately begin a search for a third-party operator for the property, to whom the company expects to sell the entities holding the licenses and operating assets, while retaining ownership of the land and buildings. The transaction, which is expected to be accretive immedi- ately, is subject to and requires approval from the Pennsylvania Gaming Control Board and the Pennsylvania Racing Commission and is expected to close in 2015.
Peter Carlino, Chairman and Chief Executive Officer of Gaming and Leisure Properties, said: “The acquisition of The Meadows represents another step in the execution of our strategy to grow our company into the leading owner of high quality assets in key regional gaming markets. This acquisi- tion is a prime example of how we are uniquely able to tailor transactions to suit the specific needs of sellers. We look for- ward to partnering with one of the many quality operators in the gaming industry and believe that this acquisition creates meaningful additional value for our shareholders.”
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Pinnacle Entertainment unveiled its replacement to the Rivers Down racino, the new Belterra Park Centre in Ohio
Ohio - New operations
Pinnacle Entertainment official opening of the company’s newest entertainment destination, Belterra Park Gaming and Entertainment Center, featuring 1,500 games took place on May 1.
Belterra Park provides a best-in-market enter- tainment destination featuring 1,500 games and six dynamic restaurants that include relaxed din- ing options, River Downs Club where simulcast wagering takes place, a VIP Lounge called Club 38, live racing on a one mile dirt track and the only turf track in Ohio, opening in 2015, which offers para-mutual racing.
Anthony Sanfilippo, Pinnacle’s CEO, and Kevin Kaufman, Belterra Park’s VP and General Manager, welcomed the sizeable crowd to the gaming and entertainment center during a grand opening cele- bration that included a complimentary sampling of Belterra’s Park’s six diverse restaurants, and live entertainment in Stadium, the company’s
newest sports and entertainment restaurant.
“Big Red Machine” favourite and National Baseball Hall of Famer Johnny Bench greeted and wel- comed guests to Cincinnati’s first gaming and inte- grated Thoroughbred racing entertainment facility.
“My heartfelt thanks goes to all of our dedicated team members and the hundreds of Cincinnati- area tradesmen who contributed their time and talent to our project to create this amazingly beautiful property,” said Mr. Sanfilippo. “Team members from Pinnacle affiliates across the coun- try have been working collaboratively with the newest team members here at Belterra Park to create an outstanding integrated gaming and rac- ing destination. We welcome our guests to come and enjoy the newest member of Pinnacle Entertainment’s family of terrific properties.”
Belterra Park Gaming and Entertainment Center will provide a best-in-market, entertainment des- tination featuring 1,500 games and six dynamic restaurants that include various casual dining options, River Downs Club, a VIP Lounge called Club 38, live thoroughbred racing, pari-mutuel wagering and complimentary self and valet park- ing.
GLI details its global testing relationship with Kobetron
US Kobetron has entered into a strate- gic global support relationship with Gaming Laboratories International, to deliver enhanced customer support capabilities to the gaming industry’s regulators, operators and suppliers.
The Ohio testing corporation was bought by the co-founders of Gaming Laboratories International; James Maida and Paul Magno, in March this year.
As part of the strategic global sup- port relationship, Kobetron has established GLI as its worldwide sales and customer technical sup- port provider for Kobetron prod- ucts. GLI’s global sales and cus- tomer technical support infra-
structure will enable Kobetron to more effectively meet the needs of the gaming industry for Kobetron products. In addition, Kobetron will benefit from GLI’s greater scale and global relationships to improve customer support service levels and operating efficiencies.
Kobetron President Greg Kobe commented about the relation- ship: “This strategic global rela- tionship with GLI is an important opportunity for Kobetron and for the gaming industry. With GLI’s support, Kobetron will be better positioned to provide long-term value to regulators, operators and suppliers. GLI’s global capabilities will enable Kobetron to more effectively meet the needs of the gaming industry.”
US Regional casino operator Pinnacle Entertainment has withdrawn from consideration for one of four gaming licenses in New York, according to state gaming officials. Las Vegas-based Pinnacle had been tied to a potential casino project near Albany. The New York Gaming Facility Location Board said Pinnacle asked for a refund of its US$1m license application deposit. New York is planning four Upstate casinos, with Pinnacle just one several gaming companies with ties to Las Vegas among nearly two dozen applications, including Caesars, Genting Berhad, and Penn National Gaming.
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