news
Encouraging participation figures for first part of 2014
SPORTS MARKETING SURVEYS INC.
(SMS INC.) has announced increased figures in its Golf Rounds Played study for the first quarter 2014 compared with the previous year. Despite the wettest January on record,
the start of 2014 should have filled the golf trade with great optimism as the number of rounds played was up by 17% in comparison to the snow affected January of 2013. The stormy weather continued into February and resulted in extensive flooding and widespread course closures throughout much of the UK. A downturn in the amount of golf rounds being played ensued. Irrespective of the little golf being
played in February, the loss of rounds was more than compensated for by a 30% upsurge in the number of rounds played in March, as a mild Spring arrived early. This surge in the amount of golf being
played in March resulted in a better first quarter compared to 2013 numbers. Richard Payne, senior manager of Sports Accounts at SMS INC. commented: “A first quarter increase of near on 6% is a good omen for golf participation for the rest of the year. We know from our experience that if golfers are out on the course playing before the Masters, then the game can expect to play a larger part of their year, with further rounds to follow suit. Here’s to an exciting 2014 of golf.” Since 2000 SMS INC. has monitored
the number of rounds of golf played in Great Britain, and has produced a recognised report ever since. The report monitors the rounds played at public access golf courses throughout mainland Great Britain.
www.sportsmarketingsurveysinc.com
Golf Gamebook launches Windows Mobile App
scoring, tournament manager and social chat, is now available for smartphones using the Windows mobile platform. Golf GameBook is now available on all major smartphone platforms from the App Store, Google Play, Samsung Apps, BlackBerry World and Windows Phone Store. One of Golf GameBook’s
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advantages is its easy-to-use score entry system. All the popular game formats are included, and users can share scores on social media platforms instantly. Via its mobile live scoring function, golfers can keep score in multiple groups and track leaderboards hole-by-hole. An in-app chat- style commenting option, similar to Facebook, allows users to interact with friends while they are on the fairways. To complement this, Golf GameBook has
its online service where all games, and larger tournaments, can be recorded from the app for live tournament scoring – all for free. Mikko Rantanen, CEO of GameBook Inc,
said: “Golfers have been calling for the app to be made available on the Windows platform and now it is here, and can be
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downloaded for free. Golfers around the world are enjoying the fun and functionality that Golf GameBook offers and with the launch of the Windows platform, even more players can now take their enjoyment of the game to a new level.” As part of Golf GameBook’s growing
corporate business, which has included work for Volvo, HSBC and Audi, it is currently working alongside BMW, Official Vehicle Partner of the Ryder Cup, to power the ‘BMW Road to Gleneagles 2014’ - a free- to-enter competition that gives UK golfers who download and use the app, the chance to win a VIP trip to Gleneagles.
www.golfgamebook.com
olf GameBook, the free smartphone app featuring a golf community, live
professional wins across all golf tours including 17 major titles. Trion:Z has re-launched its range of bracelets with the arrival of their Duo-Loop and Acti-Loop bracelets. The collection features their patented Polarised Pod and ANSPO Technology. The new 2014 collection comes in an array of colours and designs. The brand’s re-launch coincides with the
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publication of new research which highlights the benefits of Trion:Z technology to improve mobility, performance and flexibility whilst reducing the risk of pain and injury. All bracelets feature their patented Colantotte magnets with pods that are infused with a higher number of negative ions to promote improved wellbeing and lifestyle benefits. These stimulate and provide beneficial magnetic energy over a larger surface area to improve blood circulation, reduce inflammation and decrease muscle discomfort oſten caused by lactic acid, to enhance performance and wellbeing.
www.trionz.com
ecent statistics show that in the last six years Trion:Z has contributed to over 230
Trion:Z cornering the golf market?
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