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PGA Fashion & Demo Experience Launches for Summer 2014
(formerly the PGA Expo), August 18-20, 2014, exclusively for golf industry professionals and golf lifestyle apparel retailers at The Venetian Resort Hotel Casino in Las Vegas and Cascata Golf Club in Boulder City, Nevada. The new upscale fashion merchandising,
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product testing and professional education event will build upon the former event’s most successful programming and offer new and im- proved business and retail connections. “The new PGA Fashion & Demo Experience of-
fers a modern, sophisticated marketplace where PGA Professionals and industry executives will have valuable access to the newest golf innova- tions, fashions and expert instruction,” said PGA of America CEO Pete Bevacqua. “Cascata Golf Club will be a spectacular host facility for the day-long schedule of new golf programs during the PGA Demo Experience.” “The new PGA Fashion & Demo Experience has been created to offer a unique and impactful three-day industry experience,” said PGA World- wide Golf Exhibitions Senior Vice President Ed Several. “An all-new upscale environment offers a premier setting for uncovering the newest trends and innovations for golf apparel and equipment. The new schedule of events builds on popular programming, plus adds new oppor- tunities to build business.” The new format is organised into a three-day
event beginning on Monday, Aug. 18, with the PGA Demo Experience at the Cascata Golf Club. At 9 a.m., the inaugural PGA Demo Experience Invitational Pro-Pro Tournament, featuring a purse of $25,000, will be offered for PGA busi- ness professionals. The tournament will be fol- lowed at 3:00 p.m. by the new PGA Demo Experience. While the PGA Fashion Experience show floor
is an exclusive showcase for apparel and acces- sories, a limited number of golf equipment and technology companies will follow their PGA Demo Experience interaction by hosting PGA Professionals and buyers in private meeting space.
www.pgalasvegas.com
he PGA of America and PGA Worldwide Golf Exhibitions will launch an all-new PGA Fashion & Demo Experience
New Forged Wedge from Tour Edge
greens. The CB Pros wedge series is forged from 1025 carbon steel and designers
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have precision-milled the MONGO grooves which feature the most aggressive legal sharpness and width allowed by the USGA. The MONGO grooves are layered with 28 micro- grooves to provide face roughness for control in the short game. The Exotics CB PROs wedges feature Tour Edge’s lifetime warranty and 30-day play
guarantee. They are available in True Temper Dynamic Gold wedge shaſts.
www.touredge.com
New app updates from Nike Golf
our Edge has introduced the CB Pros, the first forged wedge in their Exotics line. The forged construction combined with the new MONGO grooves is said to produce added accuracy around the
around the world. The NG360 app enables golfers to improve
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their game through a variety of digital tools available on any iOS mobile device. The app provides score and stat tracking, Nike+ friend leaderboards, swing analysis and gear recommendations, and with the latest updates, users can now share customised photos, analyse slow motion swing videos from Nike Athletes Tiger Woods and Rory McIlroy and see how they stack up against friends and Nike Golf Athletes with new levels and comparisons tools. Golfers can capture their round with a photo,
ike Golf’s newest NG360 app update makes it easier for golfers to share and compete with friends and other golfers
upload the image from an iOS device, tag location and friends, and customise with an overlay that includes stats, scores, personal bests and ‘trophies’. Two additional features with the NG360
update, levels and comparisons, allow users to measure their performance in a variety of categories against other golfers and Nike Athletes. With the Levels tool, users can see how they stack up across scoring average, greens in regulation and putts per round to help pinpoint areas for improvement in their game. The NG360 updates for iOS devices are
available in the U.S., U.K., Canada, Sweden, Ireland and Germany.
www.iTunes.com/appstore SGBGOLF 21
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