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playing golf every year in Iceland where the temperature fluctuates between -3 to 14 °C, a product for the weather conditions is a huge advantage when examining the market. Midnight golf is popular in June and July when the country experiences 24 hours of sunlight. And during the winter, the lack of snow makes golf a year round sport. “When I heard about the ColdFusion Golf
so a lot of our 65 golf courses are open all year round for the many golfers who play right through the winter.”
For maximum performance, the brand advises chilling the ColdFusion Golf balls before teeing them up. The ball is made to USGA standards and requirements but is not yet included on the USGA Conforming List.
people first start playing golf and it never stops,” said Kenneth Duff, managing director, DF
Affari. “For our Golf Open St Andrews event we are always seeking new innovative products to introduce to the players. ColdFusion Golf balls are almost in the realm of golfing Sci-Fi so they are prefect for this event; I’m excited about introducing them to golfers in the UK and Europe.” What makes the ColdFusion golf ball function in frosty conditions is its core/cover combination. The ball is designed using a custom core that when chilled or even frozen, retains its elasticity, leading to better distance control. The soſter and thicker cover also ensures that the ball remain more responsive off the club face, giving golfers more spin control around the greens, and better feel with every club in their bag, including their putter. The balls have had success in Iceland, one of the coldest countries in Europe. With 35,000 individuals (10% of the population)
ball I knew it would be a perfect fit for our market in Iceland,” said Einar Bjarni Jonsson, owner of Netgolfvorur. “There is less snow here than people might think and
TECH SPEC
❖ 338 dimple design for longer air time
❖ Cold Powered Core for extreme weather conditions
❖ Designed for golf under 15.5 ° C
❖ Distribution agreed for two agents in UK and Iceland
❖ Chill before use
www.coldfusiongolf.com
SGBGOLF 15
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