GOLF MAY14 COVER:Layout 1 02/05/2014 14:24 Page 1
MAY 2014
THE EUROPEAN TRADE MAGAZINE
Issue No. 130 On the cover:TaylorMade’s 30 day money back challenge
DRIVER SHOWCASE DUNCAN LENNARD ON POWAKADDY AMERICAN GOLF
Contents FIRST WORDS
You just know the golf season has truly begun when you see Butch Harmon staring at you through your television screen!
Although the Masters was still a pleasure to watch, the final day really lacked that little bit of tension as the tears inevitably flowed when Bubba Watson eased to a three shot victory. The Players Championship on the other hand was a real spectacle and it was encouraging to see Kaymer, Garcia and Rose all featuring in the top four. One would imagine this was music to the ears of one Paul McGinley.
Let’s hope the terrific start to the season we have seen helps golfers get back on the course for 2014. Early indications from SMS Inc. imply that this is has already happened with the number of rounds up by 17% for January 2014. Whether this translate into sales is another matter but it’s an encouraging start at least…
I hope you enjoy the issue.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
Media Partners REGULARS
6 Taking brands to market in 2014 Paul Sherratt
8 Front of Shop Pricing
10News adidas footwear - Nike Driver - Golf Show registration
20 Competition Skechers
36 Update Buying Groups
42 Mulligan Golf’s Man in the Rough
FEATURES
4 Field Report American Golf
14 Launch Pad ColdFusion
18 Launch Pad Taylor Grey
22 Cover Story TaylorMade on PowaKaddy
24 Field Report Duncan Lennard
26 Showcase Drivers
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646
Editor: Alex Fordham |
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Publisher:Paul Ryder |
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Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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