BUYINGGROUPUPDATE If you’re not speaking to your customers, someone else is-
the importance of communication
TGI’s head of communications Matt Millard comments on why communication is key
Foremost team up with Golf Breaks
W
hen things are busy or times are hard one of the first things the majority of people scratch off their to do list is marketing or promotion.
Many times I’ve heard the words “I don’t have time”, or “I’m too busy”
when it comes to those jobs, yet they are some of the most important roles to fulfil when running a business, particularly a retail business like a Pro Shop. Aſter all, how are your customers and potential customers going to
know what you have in stock or what special promotions you are running if you don’t tell them? They’re simply not going to know, therefore will not be beating a path to your door. To make matters worse, I can 100% guarantee you that if you’re not
communicating with your customers somebody else will. One of those big Internet retailers will, without doubt, be frequently bombarding inboxes. How oſten have you heard the story of a club member going into the
Pro Shop and saying so and so is selling something at a bargain price – ask yourself how that member knows this information. Your competitors have been speaking to them through email, social media, text, post and possibly more avenues. If you are not communicating with your customers in any way shape
or form then you need to start looking at it. Communicating with customers has never been easier with so many media channels now available – emails, Facebook, Twitter, websites – there are all manner of vehicles in which to broadcast your message. Time is at a premium for many golf professionals; I appreciate this but
you must make time for communication It is an immensely important cog in the new-age business world.
36 SGBGOLF
its official Travel Partner. Under the terms of this major new agreement, Foremost members will be able to earn additional income through hosting social and tuition breaks, as well as receiving a commission every time one of their customers books a
Golfreaks.com golf holiday or short golf break via their personalised ‘white label’ website or dedicated phone number. Foremost Elite Marketing
F
Programme (EMP) and Customised Marketing Programme (CMP) members will also receive significant digital marketing support to increase customer awareness of the travel opportunities
Golfreaks.com provides.
Golfreaks.com is Europe’s specialist golf travel provider and currently offers customers a wide choice of golf holidays and golf breaks at 2,000 of the best venues in the UK, Europe and beyond. “We are delighted to announce
that
Golfreaks.com has become Foremost’s Travel Partner and are confident the agreement will be beneficial to both parties,” said Foremost company director, Andy Martin. “The agreement gives Foremost members the opportunity to enhance their relationship with their customers
oremost Golf has announced that
Golfreaks.com has become
by offering them a wide range of outstanding deals at some top quality golf venues all over the world.
“It gives them access to a lucrative new
revenue stream.” The company offers a 5%
commission on every Pro booking, and on groups of 6 or more the Pro will usually stay and play for free, as well as being able to add on their tuition fees to the price of the package. Keith Mitchell, marketing
director of
Golfreaks.com said: “Organising tuition breaks is a great source of incremental revenue for the golf Pro and we are delighted to able to support them by providing simple booking solutions and co-branded websites that make the whole process really easy. “Golf travel is very important to
club members and we look forward to helping Foremost Pro’s succeed in making it an important part of their business.”
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