FIPP NEWS
FIPP has announced a partnership with Digital Marketing Institute, in order to offer accredited digital courses, with the option to attend programmes in London, UK, or follow the modules online. The partnership will allow FIPP to
work closely with Digital Marketing Institute, a global accreditation body for digital education, and offer digital marketing training that will provide the latest knowledge, skills and competencies required to meet
A PASSWORD TO MEDIA INSIGHT
All FIPP members are entitled to free access to the digital editions of all FIPP Insight publications. This includes the new Innovations in Magazine Media 2014 World Report, FIPP World Magazine Trends 2013/14, FIPP Digital Media Factbook 2013/14 and Proof of Performance: Making the case for magazine media. Thanks to PressReader, FIPP has consolidated all of its publications accesses into one place to give you all the information at your fingertips.
If you are a FIPP member and you have not received a new password for your access to these publications at
www.fippinsight.newspaperdirect.com, please contact
Sylkia@fipp.com.
the current and future demands of the digital economy. Besides the high quality of the
programme content, its flexibility is another key component. The courses are ideal for
anyone involved in the planning, implementation or measurement of digital and social Media strategies. Contact Christine@fipp.
com for more information about the courses, or to register your attendance.
INDUSTRY NEWS
n Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9 per cent in 2013 to 5.5 per cent in 2014, according to ZENITHOPTIMEDIA’S new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8 per cent in 2015 and 6.1 per cent in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
www.zenithoptimedia.co.uk
n ADSPEND in the Asia-Pacific region is forecast to grow by 5.6 per cent this year, according to CARAT. That number is an upward revision on the 5.2 per cent the media agency predicted for 2014 last September, and growth this year is reckoned to be faster than in 2013, when the region grew by five per cent. Of the region’s biggest ad markets, China is expected to grow by 8.0 per cent, Japan by 1.7 per cent and Australia, APAC’s third largest market, by 2.1 per cent. Philippines and Vietnam are the region’s fastest growing markets, reckons Carat; they are predicted to grow by 10.9 per cent and 20.3 per cent, respectively. India will see growth of 8.7 per cent, according
06 | Magazine World | issue 82_2014 to the media agency.
www.carat.co.uk
n MAGAZINES CANADA has expanded its FastFacts toolkit with the addition of nine new one-page summaries containing new information on devices, influence, frequency, digital
editions, social media and QR codes. The Consumer FastFacts toolkit is regularly updated with the most current industry information available.
www.magazinescanada.ca
n HUBERT BURDA MEDIA has acquired a 50.1 per cent share of children’s magazine publisher Blue Ocean Entertainment. Burda says the investment is intended to develop common synergies on the German market and also in digitalisation and international licensing. Philipp Welte, board member of Burda said: “Blue Ocean Entertainment is an ideal partner for our group in the growing segment of
magazines for children.” The transaction is subject to formal approval under cartel law.
www.hubert-burda-media.com
n TIME INC. and Google have announced the launch of the Time Inc. Global Exchange, an ad exchange that will give marketers programmatic access to the media owner’s global digital footprint. With the inclusion of IPC Media, Time Inc. will merge its vcdigital properties into a single global exchange that will launch on Google’s programmatic platform, powered by the DoubleClick Ad Exchange. The exchange will include the desktop and mobile properties of brands including Time, People, Sports Illustrated and InStyle, as well as those of IPC, including Wallpaper*,
www.marieclaire.co.uk and NME.
www.timeinc.com
n IDG in the UK has partnered with Intent HQ – a specialist in audience intelligence, to transform the way advertisers can engage and target audiences within its brands. In-depth audience intelligence, deduced from both behavioural and social data, gives advertisers an insight into potential audiences, helping to improve targeting, and
fipp.com/news
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