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professional development Nurture talent and build business


FIPP’s professional devleopment courses offer executives from the magazine media industry the opportunity to come learn and network.


The media landscape is shiſting at an alarming pace. In order to keep up, it is important that organisations ensure their talent strategies are strongly aligned to the business environment. Christine Huntingford, programme manager for FIPP’s courses, explains why continually investing in your staff is a great way to build your business.


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n today’s fast-paced global business world, investing in professional development is crucial in order to allow your staff and business to meet challenges head on, and thrive. Increased competition, ever-more technology and new ways of working are a few of the pressing challenges faced by companies today. For global businesses, the countries in which you operate are moving at different speeds in different areas. These varying factors put a range of pressures on your companies; and navigating through these differences, from a people and talent perspective can be very challenging. More than ever before, it is vital that companies invest in staff to ensure that they stay ahead of the curve at all times. Training and development isn’t just about ‘showing the ropes’ to the new entrants joining your


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business. It is equally as important that people at all levels of management are continually challenged and given the opportunity to step-away from the day job, to reflect and see the bigger picture, to learn new skills, expand their knowledge and keep abreast of changing and innovate business practices. Management development needs to be a structured process where individuals enhance their competencies and knowledge to the benefit of both individual and organisational performance. This means that the development of managers to drive forward their performance, at the highest levels possible, is a particularly crucial element of wider organisational learning strategies. No-one in the organisation is immune to the need for ongoing development. Executive education is an important tool for


global businesses to nurture top leadership talent. It gives them the opportunity to gain a new perspective on their roles and their ever-changing business models with other professionals facing similar dilemmas. In an increasingly complex global business environment, leaders will continue to look for ways to stay ahead and effectuate meaningful change. FIPP has created a Tour and two executive courses to help mid-to-senior executive magazine media managers forge their and their company’s futures. Programme content is first and foremost tailored to the challenges and opportunities facing our industry. But as important, the Tour and courses allow managers to step away from their day-to-day tasks to consider strategies for the future from a holistic perspective, all the while


issue 82_2014 | Magazine World |55


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