national associations THE FIPP MEMBERSHIP NETWORK


FIPP offers three levels of membership; to media owners, national and regional industry associations and service providers. Through this network, FIPP represents more than 6,000 of the world’s leading magazine media brands, across more than 60 markets.


FIPP cooperates with national and regional associations on several levels; including promotion and access to events, the sharing of news and research, the National Association Benchmarking Survey, association meetings and participation in, for example, the FIPP research committee.


More than 50 National or Regional Associations form part of the FIPP membership network, where they play a vital role in FIPP’s global magazine media network.


See if your local magazine media association is a FIPP member at www.fipp.com/membership/memberdirectory.


700+ member companies 60+ countries 6,000+magazine media brands Visit www.fipp.com/membership for more on FIPP’s membership network, or contact Cobus@fipp.com if you are interested in joining. 2014:


A multi-platform world Associations increasingly represent members active in a multi-platform world, including print, print and digital and digital only brands – this across consumer, B2B and content marketing (custom publishing) sectors. Multi-platform brands now measure into the thousands of brands for many associations; with one association indicating it already represents 10,000 print/digital brands as part of its membership network, outstripping print-only brands. Besides media owners and their


brands, associations also include a variety of service providers, individuals and other forms of membership in their networks.


Membership remains strong Membership remains core to most associations as a means of developing a tight-knit network of like-minded companies and individuals with the interest of magazine media at heart. Membership of local associations remained relatively steady across the past two years, with most associations in Europe, the Middle East and Africa, the Americas and Asia-Pacific reporting no changes in membership, and with roughly equal numbers reporting either decreases or increases.


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Strength in diversity Within the above membership


framework, associations offer a wide


variety of products and services to members – more than ever before. In keeping with the general direction in the magazine media industry, associations are adding products and services across a variety of platforms to their portfolios. In particular, feedback shows events as a growth area, followed by training and a variety of other services.


Overall, the most commonly offered products/services include:


✱✱ Websites,


newsletters and webinars ✱✱


Multi-platform magazines and reports


✱✱ Annual conferences, events and industry awards


✱✱Training ✱✱ Magazine media promotion, lobbying and negotiation


✱✱ Setting industry standards, benchmarking and lobbying


✱✱Several other products and services, such as study tours and 3rd


party services


While sources of funding for associations vary in nuanced degrees depending on market, among respondents the top three free products and/or services were websites, email newsletters and


lobbying, while the top three paid products and/or services were annual conferences, events and magazine media awards.


Membership remains core to most associations as a means of developing a tight-knit network of like-minded companies and individuals with their magazine media at heart.


Other activity


Committee activity is a further, important yardstick by which to measure active association involvement across the industry. The top five activities offered


by associations in the past year, compared to those mentioned in the 2012 survey, were (in order of percentage of associations offering the activity):


Research (94), Digital (93), Advertising (93), Marketing (86), Circulation (79) 2012:


Digital (92), Advertising (92), Marketing (92), Legal/Lobbying (88), Circulation (80)


Other committee activities mentioned in the 2014 survey included legal/ lobbying, postal, editorial, international, retail, training, environment, production, recruitment, and finance.


Association structure One of the discussion points at the association meeting in Berlin, emanating from the survey, was the benefit of being a standalone magazine media association versus being part of a larger umbrella organisation. Most 2014 respondents were standalone associations, but with a slight increase in those part of umbrella bodies.


Attendees at the FIPP associations meeting mentioned several considerations in relation to both “types”, including: ✱✱ Associations’ ability to service unique requirements of the magazine media industry when independent versus when part of a larger body;


✱✱ The ability to attract and service members of varying size equally well;


✱✱ The potential greater lobbying power of umbrella organisations versus the potential loss of voice for magazine media within such organisations;


✱✱The value of creating back- office economies of scale;


Both types (and some options in between) offer opportunities and challenges to associations and their members, with the best solution dependent on the peculiarities of each market. Other discussion points at the meeting in Berlin included digital transition (including measurement), new opportunities for association


membership networks, magazine media research, events and regulatory matters.


issue 82_2014 | Magazine World |53 Join our international network


MEMBERSHIP BROCHURE 2014


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