event: research forum Research Forum sessions include:


N✱PUBLISHING FUTURES Trends in the magazine industry, based on a series of annual bellweather surveys.


Marius Cloete, PPA, UK and FIPP Research Committee chairman


N✱THE CHANGING LANDSCAPE OF MEDIA RESEARCH IN GERMANY Reporting on the dramatic effects digital transformation has had on the magazine media landscape.


Michael Halleman, G+J, Germany


N✱PRINT AND DIGITAL TOGETHER MAKE BIG BRANDS Print packs a punch, digital adds new strengths – and the benefits for advertisers are huge.


Marius Cloete, PPA, UK and FIPP Research Committee chairman


N✱CONNECTED CONSUMERS The three states of mind consumers connect to magazine brands.


Amanda Wigginton, IPC Media, UK


N✱MAGAZINE ADS DRIVE TV VIEWING An update on the Meredith Sales Guarantee. Britta Cleveland, Meredith Corporation, USA


N✱ATENEA DIGITAL: THE VALUE OF MAGAZINE WEBSITES Internet users consider magazine sites as better value than most. And for advertisers, they perform better.


Yolanda Ausin, ARI, Spain


N✱WEAROUT REVISITED How long should a creative execution run? How fast is wearout for magazine ads? For new or unadvertised brands, is wearout slower?


Britta Cleveland, Meredith Corporation, USA N✱MEDIA CONNECTIONS


N✱DUTCH CROSS-MEDIA STUDY: PRINT ADVERTISING HAS HIGHEST ROI GfK analysis indicates over-spend in TV, and puts case for shifting money into magazines.


Nancy Detrixhe, NUV, The Netherlands


N✱WHAT A TV MAGAZINE ADDS TO TV ADVERTISING Adding a single TV magazine to a TV campaign significantly improves product recall, brand linkage and likeability.


Florian Thielecke, Nielsen Media, Germany, and Marion Sperlich, Hubert Burda Media, Germany


Video report on study of audience experience across magazine platforms, and medium’s effectiveness in moving consumers to purchase.


Magazines Canada


N✱MAGAZINE AUDIENCE PERFORMANCE PREDICTOR (MAPP): A NEW MODEL Using issue by issue sales data, and accumulation curves, to create a real- time magazine reach forecasting tool.


Miriam Condon, Pacific Magazines, Australia } fipp.com


N✱INVESTIGATING EFFECTIVENESS: THE G+J SUCCESS BAROMETER A cross-media tool for analysing the customer journey from initial ad contact to purchase.


Frank Vogel, G+J, Germany


N✱TABLET MAGAZINE ADVERTISING The impact of tablet magazine ads, as measured by Starch Digital.


Mickey Galin, GfK MRI, USA


One of FIPP’s functions is to act as a central source for research and information from around the world, and to spread the good news about significant new research projects


“At a time when marketers and their media agencies are increasingly turning to digital platforms, it is more important than ever that magazine publishers and associations invest in research to demonstrate that magazines, in both print and digital formats, are still cost-effective media, and can move consumers along their journey towards purchase,” says Constantine. “One of FIPP’s functions is to act as a central source for research and information from around the world, and to spread the good news about significant new research projects. That is why we created the annual FIPP Research Awards, and the FIPP Research Forum. “In addition we are also preparing a second edition of Proof Of Performance: making the case for magazine media. This is a compilation of some of the best evidence from around the globe which describes how consumers use magazine media,


n✱Visit www. fippresearchforum. com for details on how to register for the FIPP Research Forum and Awards.


n✱Send details of recent research on magazine media in any country, for possible inclusion in the new edition of Proof Of Performance to Guy@consterdine.com.


n✱The first edition of POP can still be downloaded for free from www.fipp.com/ POP, where a tool kit of complementary material can also be found.


and how this translates into a powerful and cost-efficient advertising medium.” (Anyone wishing to submit example of their research for inclusion in POP should contact Consterdine at Guy@consterdine.com.) The 2014 research winners will be announced at the Research Dinner on the first night of the forum. But attendees will be given the key learnings from the research earlier in the day as part of a lively and informative programme. For magazine


executives keen to find out what new research has to offer, the forum is a must. The findings are all about providing the right tools to promote magazines as an essential and effective advertising medium.


issue 82_2014 | Magazine World |37


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