News 7 CDL grows and expands its horizons
COOL DESIGNS (CDL), the specialist air conditioning supplier, has revealed plans to capitalise upon recent expansions as it celebrates 10 years as a Toshiba distributor. Following recent expansion the company now operates from four offices, Sunderland serving the North East, Warrington serving the North West, Glasgow serving Scotland, and the most recent addition Cannock, serving the Midlands. Founded by managing director Darrel Birkett, CDL puts particular emphasis on training engineers and operates two fully-equipped training centres.
Future plans include the creation of a third training centre in Glasgow to meet the needs of customers North of the border, and a roll-out in 2014 of Toshiba’s expanded training programme covering the fundamentals of air conditioning, design, installation and commissioning.
CDL is also aiming to grow its business geographically by building on opportunities opened up with contractors and consultants following the establishment of its newest branch in the Midlands. It will be taking on
additional staff to help support expansion, including the appointment of an additional project engineer.
There are also plans to expand its recently launched website, to further improve the provision of technical and product information to customers.
Darrel Birkett, managing director, said: “It has always been our intention to grow responsibly. This means delivering on our commitments on training and the environment and ensuring, as far as possible, that we only supply bona fide installers who will do a good job and act responsibly.
“Our emphasis on training is
Daikin strengthens sales in Saudi
DAIKIN Europe NV has established ‘Daikin Air Conditioning Saudi Arabia’ in a joint venture with RIRAC – a Saudi joint company between Rajhi Holdings and the Almutlaq Group.
The business operation will commence from December 2013.
Saudi Arabia is the biggest HVAC market in the Middle East region and has many opportunities, with the new venture anticipating a market share of around 10% by 2015 and around 20% by 2018.
The Saudi Arabian
economy is supported by its petroleum industry which saw continued GDP growth of 6.8% in 2012. Due to ongoing
government-sponsored urban development projects, there is a
growing demand for air conditioning, including large-scale applied machinery.
Due to the increase in major housing
developments – despite the population not increasing at the same rate – the demand for residential air conditioning appliances is also growing. As a direct result of this, the HVAC market in 2015 is predicted to grow to around $1.4bn from $1bn in 2011. The setup of the new company allows greater sales strength and service capacity to access this growing region. The full line up of products from residential air conditioning to large- scale applied machinery will be offered and Daikin will aim to achieve the number one share in the Saudi Arabian market.
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Celia Dickinson of Toshiba Air Conditioning presents CDL’s Darrel Birkett with an award to mark 10 years as a Toshiba distributor.
designed to achieve the same thing, by ensuring installations are carried out to the highest standards.”
Community involvement includes strong links with and support for regional charities. “We are proud of our support for local charities,” said Mr
Birkett, “we have grown up with them over the years in the areas in which we operate.
“It is very much part of our philosophy, and reflects our concern for and involvement with the communities in which we all work and earn our living.”
ACR News March 2014
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