10 News A-Gas branding strategy goes global
A-GAS is unveiling a global brand identity that reflects the company’s dynamic and technological innovation while providing an instantly recognisable worldwide brand. In recent years A-Gas has greatly expanded within the global refrigerant market and has positioned itself as a major player in the refrigerant community.
Having embarked on a rapid and successful growth path, A-Gas has been re-assessing its branding. Starting with A-Gas International, A-Gas Australia, South Africa, South East Asia, China and Thailand, the company will roll out the A-Gas magenta logo – already familiar in the UK – in a phased approach across the rest of the group. By adopting a single logo the company will be creating one family with a brand that will be instantly recognised internationally. “Each region is currently identified by a different
Simply a better way
UK commercial manager, Dan Rushton.
BIG FOOT Systems has launched a new look company brand and ‘Simply a Better Way’ marketing campaign to help promote its rooftop building services support systems.
Despite the construction industry downturn, the Sussex-based company has doubled its core business every year for the last four years.
Set for further growth the company hopes the new look branding and marketing campaign will highlight its non- penetrative support solutions.
ACR News March 2014
coloured logo which can be confusing and creates issues when new businesses are acquired,” said Hayley Russell, group marketing executive, A-Gas International.
Introducing a single brand identity offers many benefits to the business; helping to gain a competitive edge, stimulating growth and reflecting the company’s long term ambition to expand.
“Adopting a single brand identity will clearly distinguish us from our competitors whilst creating a vibrant business culture,” added Ms Russell. “A-Gas is a company with an ambitious and dynamic vision, a commitment to competitiveness, sustainability and innovation to meet market demands”, said Andrew Ambrose, A-Gas International’s group chief executive. “We wanted an identity that would unify the company, improve our relationship with our customer base, facilitate
Group chief executive Andrew Ambrose.
better brand engagement and reflect the dynamics of our business, our expertise, innovation and modernity.” Although A-Gas is embarking on an exciting chapter in its development as a powerful voice in the refrigerant market, the company’s products, services, support and long- term commitment towards its customers and partners across the group will remain unchanged.
Stephen Gill Associates expands into Asia
Guidance on controls
NEW guidance has been released on the benefits of building controls and building energy management.
BRE has published two Information Papers to help non-technical clients and building occupiers specify building controls to provide a comfortable climate for a building’s occupants with the lowest possible energy consumption.
Understanding the Choices for Building Controls has been produced to help clients and building occupiers select the most appropriate controls strategy and technologies for a building in order to help reduce its carbon footprint and to provide a better environment for the occupants.
The paper provides simple explanations of the different control systems available, offers guidance as to where and why each system can, and should, be used along with advice on how to apply a technology to get an effective solution in practice.
ACR consultant ‘Stephen Gill Associates’ has opened two new associate offices in Malaysia and revealed plans to open offices in Thailand and India next month. Steve Gill said: “We are expanding to support our European client’s expansion plans and also to provide specialist expertise to the rapidly growing local food production and cold-chain market.
“We are now able to offer truly local support and advice
to those currently operating in the region as well as those considering a move there.” ACR specialist consultants Stephen Gill Associates are the 2014 winners of the prestigious ACR News Awards ‘Consultant of Year’. Stephen Gill Associates is an acr specialist consultant formed 10 years ago with offices in the UK and Spain which has earned a reputation for offering practical solutions that are energy efficient.
Operating BEMS: A practical guide to building energy management systems has been produced to help the many building users who have a poor understanding of the operation of a building energy management system and so fail to realise potential energy savings. The situation is often compounded by a user’s failure to properly maintain the BEMS and to update it to reflect changes in building layout and variations in use.
This document provides users with practical instructions on how to effectively operate a BEMS to realise potential energy savings. It outlines the risks that should be considered, and provides an overview of strategic issues that will impact on the operation of the BEMS.
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