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provided overall masterplanning, concept design and schematic design. Located on the edge of the Olympic Park, the first phase of the 53-hectare project will feature 12 attractions spread across five themed zones, covering a total of just over 20 hectares. Zones will include Avenue of Fire with a lake and various restaurants and souvenir shops, Land of Bogatyr where Russian heroes live, The Enchanted Forest which features fairies from Russian folklore, the nature- inspired Eco Village and the interactive Land of Science and Fiction.
Vekoma Boomerang
Park Bloggin’ by Jack Lindquist
Putting Anaheim on
the map In a special edition of Park Bloggin’, official Disney Legend Jack Lindquist, who began his 38-year career with the company as Disneyland’s first ever advertising manager, explains how he helped put the California park and its then relatively unknown location on the map
Before I went to work for Disney, I interned at an ad agency in Los Angeles. I was very happy, loved my work, and probably would have stayed in that industry had I not had the chance to become the first advertising manager for Disneyland. That sounds like a grand title, but in fact I was the only person in the advertising department at the time; I was a great boss!
Headline attractions include a Vekoma Giant Inverted Boomerang coaster and I-Ride flying simulator, a Mack Rides launch coaster and an S&S tower ride. There will also be live shows inspired by Russian fairytales and ancient sagas. It’s worth remembering, of course, that the rollercoaster is believed to have originated in Russia during the 17th Century, when wooden constructions forming small mountains were covered with snow and ice in order to provide a sleigh ride – and so things have almost gone full circle at the Olympic site in Sochi site, which is surrounded by the Caucasus mountains.
JRA is currently providing art direction and implementation consulting at
Sochi Park. The German-based Theming & Animatronic Industries (TAA) is carrying out much of the theming on site, using its team from Romania and beyond.
Similar to Blue Fire Megacoaster at Europa-Park in Germany, the 38m-tall Mack coaster features four inversions, just over 1km of track and will reach top speeds of more than 100kmh. Mack Rides is also supplying a wild mouse coaster and a set of tea cups to the project. Sochi Park was originally supposed to open in time for the Winter Olympics this month (February) but the park’s opening was put back as all attention was turned to getting the Olympic facilities themselves ready in time. As our images show, construction work on the park is at an advanced stage, but there are still jobs to do and as all tools were downed while the games were taking place, it will be a few weeks or months yet before the first guests get to enjoy the rides and attractions. We will, of course, keep you up to speed in Park World.
I had read about Walt’s plan to build a park in Anaheim, but first of all I had to figure out where the hell Anaheim was. Living in Southern California, it wasn’t that hard to find. I just fell in love in the park when I saw it. Even seeing it 80% complete, I knew it wasn’t an amusement park. This was something no one had done before. There was a real train station, there was an opera house, then you look down Main Street and there’s a real castle! I didn’t know if would work, but thought something this unique should. Only time could tell.
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One of the things we had going for us in those days, and this was 1955 remember, was that we didn’t know we couldn’t do something; so we just went ahead and did it. Also Walt have us the freedom to try things, we didn’t have to take it to accounting. We trialled a lot of things, like New Year’s Eve, opening the park [with a second admission] after dark, Grad Night and so on. As the company grew we transferred a lot of those things from the park in California to Walt Disney World in Florida.
continued on page 10
Disneyland’s Sleeping Beauty Castle impressed Jack the moment he saw it
One of the
things we had going for us in those days, in 1955, was that we didn’t know we couldn’t do something; so we just went ahead and did it. Walt gave us the freedom to try things
” The Mack Launch Coaster FEBRUARY 2014 9
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