INDUSTRY NEWS
n HAYMARKET MEDIA GROUP AND EAST AND PARTNERS - a business banking
market research and analysis firm – has launch a joint venture research business in Asia. It will be based at Haymarket’s offices in Singapore, where the venture will expand East and Partners’ research business into Asia, meeting the market demand for an independent measure of key performance indicators in the business, corporate and investment banking markets.
www.haymarket.com
n EDITORA ABRIL and PUBLICITAS have extended their sales partnership into
new international markets. In addition to Latin America, Publicitas will represent Editora Abril in eight new territories: Dubai, China, Hong Kong, India, London, Malaysia, Singapore and Thailand.
n BURDACREATIVE and SEVEN have announced a strategic international alliance,
which sets the start for the build-up of an international ‘expert’ network, serving the fast growing content management ecosystem. Joint client and market cultivation will be the nucleus of the cooperation, serving the development of an increasingly international communication perspective on clients’ side.
www.burdacreative.com
n Digital magazine store, MAGZTER, has raised a US$10 round of Series B funding,
which is led by a wholly-owned subsidiary of Singapore Press Holdings (SPH) and its existing investor Kalaari Capital. The two-year- old company currently has more than 16 million users from more than 200 countries, and offers an international portfolio of titles to users in more than 30 languages.
www.magzter.com Moving on
n NIAL FERGUSON has been promoted to managing director of Future UK. Ferguson joined Future from Bauer in 2008 as group publisher for T3 and was then appointed managing director of its technology and film and games divisions. He will take on expanded responsibility for the sport, music and automotive divisions.
n The Jordan, Edmiston Group and Econsultancy have released the results of a 2014 Media Growth Survey. The report shows that media, information, marketing and technology senior executives are optimistically heading into 2014, with respondents seeing growth in existing markets in the context of an industry where change is the base variable. The report surveyed 350 industry thought leaders and influencers, followed up by interviews with industry senior executives.
www.jegi.com
n Trends 2014, a new study conducted by Woodwing, shows that more than half of respondents (59 per cent) plan to implement a comprehensive multi- channel strategy in 2014. A total of 125 participants – mainly from the Americas,
n IPC Media has appointed MARCUS RICH as its new CEO. Rich will begin his new role in Spring 2014 and joins the business from DMG Media where he is commercial managing director. Reporting to Evelyn Webster, executive vice president of Time Inc., Rich succeeds Sylvia Auton who retired in May after 36 years with the company.
Europe and the Asia-Pacific region – answered four multiple-choice questions about their publishing strategies and the use of social media from mid-December to mid-January. The submissions came mainly from newspaper, magazine and corporate publishers as well as advertising agencies and marketing departments.
www.woodwing.com
n Global adspend rose 3.2 per cent in the first three quarters of 2013, also rising 3.2 per cent in the third quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. The Asia-Pacific region drove the growth, says Nielsen, growing seven per cent for the first three quarters of 2013 year-on-year. The European ad market experienced a small decrease of 0.4 per cent year-on-year for
the third quarter. This contributes to a 3.8 per cent fall when looking at the first three quarters of the year. Nielsen says the negative trends in Europe’s advertising market finally appear to be bottoming out. North America’s ad market waned slightly (1.3 per cent) during the third quarter but still ended the first three quarters with a gain of 1.7 per cent year-on-year.
www.nielsen.com
n MAG+ has released version 5.0 of its platform for creating mobile applications
for touchscreen devices. Mag+ says the upgrade focuses on helping clients to better engage their users, bolster conversions and consistenly increase sales. Mag+ 5.0 improvements include a richer in-app storefront, real-time newsfeed and new marketing tools.
www.magplus.com
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issue 81_2014 | Magazine World |07
insight
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