digital publishing }
A feature-rich digital asset management system will not only save money but help to further monetise on digital assets
Save time and money Developing a metadata strategy will pay off double by ensuring fast retrieval of the required asset. According to Marcus Dauck, CIO of Ringier Axel Springer AG, their digital asset management system based on WoodWing’s Elvis DAM helps the company to save 10 hours of search time per week per employee. This value gives an indication of the possible return-on-investment when implementing a DAM solution. Being able to quickly find any file at any time also helps to avoid unnecessary costs for repurchasing or re-creating files assumed to be missing or lost. Just as importantly, it removes the frustration for the end-users. The latter also applies to options for quick and easy sharing of assets and DAM-based approval processes of, for example, image selections before they are handed over to the editorial system.
Avoid copyright issues
In multi-channel publishing processes, it can easily happen that assets are published via a channel or in a region not covered by the license purchased. Typically such copyright infringements result in heavy fines or the need to purchase the material again. A powerful DAM solution enables publishers to control the licenses of each asset. The legal information can be stored in the metadata and, thanks to granular user rights, access to the assets can be limited to authorised users such as the online editors in a particular region.
A true efficiency catalyst The DAM system should enable publishers to integrate digital asset management into the editorial processes in a fully transparent manner. The optimum is achieved when editors and graphic designers have access to the entire file stock without leaving their familiar software environment throughout the entire process, from research, creation, production, publication and archiving of published issues for future re-purposing. The integrated system, consisting of the publishing and the DAM solution, should enable the user to easily search, preview and collect various media files simply by dragging and dropping. This significantly improves the efficiency of the creation and production processes. It should also allow the user to establish links between assets – for example, to see on which layouts an image has been placed.
fipp.com
(top) ElvisDAM overview: A modern, clear user interface increases the acceptance of soſtware by the user - this is especially true for DAM solutions. (above) ElvisDAM Contentstation: Efficiency is taken to the optimum when editors and graphic designers have access to the file stock without leaving their familiar working environment throughout the entire process.
Cost control via detailed reports The DAM solution should help monitor the evolution of the file repository and the usage of each individual asset. It’s important that such reporting and statistics can be fully customised to meet the organisation’s management information needs. They also help, for example, with previously time-consuming tasks such as the calculation of license fees of images used in printed, online and digital publications.
The freedom of choice In all these considerations, the chosen editorial structure should be irrelevant. No matter how the publisher wants to work – with one consolidated team responsible for all channels or separate teams for print, online and digital – the system should enable the centralisation of assets while supporting all kinds of workflows. In addition, the DAM system should not impose a specific way of working to the users. Enabling the usage of a familiar folder structure to organise the assets and support of collections to temporarily gather assets for a specific task or person are important elements for a positive user experience.
Flexibility and openness are key As with any business software, it also applies to DAM solutions – flexibility and openness are essential prerequisites for the smooth implementation of the solution into the existing IT infrastructure. A solution based on open standards – for example, for the database and the search engine – enables easy scalability to tailor the system to growing needs. It will also benefit from the innovation cycles of these standards.
DAM helps to monetise assets A feature-rich digital asset management system will not only save money but help to further monetise digital assets, enabling publishers to sell their editorial content and images managed in the DAM system via a custom web portal.
For more information about WoodWing’s ElvisDAM system, visit
www.woodwing.com.
BASTIAAN BORN is product marketing manager for Elvis DAM at WoodWing Software, The Netherlands. He supports WoodWing’s Solution Partners worldwide to consult magazine, newspaper and corporate publishers in their DAM initiatives.
issue 81_2014 | Magazine World |57
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