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Who? What? Why? Where? When? and How? Words in the wrong place


Steve Rogerson’s round-up of last month’s news and events, including some that may have slipped under the radar


I


learned a new word this past month – Legoability – which was used by Marco Palma from International Rectifier at a


recent press briefing in Munich. Apparently it is something to do with everything fitting together, like a jigsaw, so maybe it should jigsawability, but that would be silly. At the same event, I was taught a lesson on pronunciation by Digia, in relation to its Qt software. I have always pronounced it as two separate letters – cue-tea – whereas apparently it is actually pronounced “cute”, which is so much nicer. However, Juhapekka Niemi, the company’s sales and marketing director, spoiled it all by telling us that the user


interface on the Blackberry Q10 was built using Qt. Ah well, at least I now know who to blame.


Another new word this month came


from the Advantech World Partner Conference in Suzhou, China, and this wasn’t from me brushing up on my Mandarin. The word was “rasum”, which as Peter Marek, senior director of Advantech, acknowledged sounded like something from a distant planet. But this word he said had been developed as an acronym for reliability, availability, serviceability, usability and maintainability. OK, nice try, but it doesn’t really flow off the tongue.


Being careful of what you say, or rather how you say it, was a lesson Ted Feng, a senior product manager at Advantech, learned the hard way at the conference. He was explaining how face recognition and CCTV surveillance can be combined giving the example of him being stalked by his ex-girlfriend. If the system was taught to recognise her face, he wouldn’t have to plough through hours of video to find the shots she was in. There was a little nervous laughter from the audience as he went through this, but then really put his foot in it when he was showing how it worked. “The girlfriend is just an object,” he explained, and the murmurs in the audience made him realise exactly what he said. He blustered a bit and then quickly wound up his point. Don’t worry, Ted, we all know what you meant, at least I think we do.


While I was in China, I was not over surprised to find Facebook and Twitter blocked (though I did manage to bypass


the Twitter one) but I was a little disgruntled to discover that my own homepage was also blocked. I wonder what I did to upset them. Finally, as some of you may know, I had a bit of a sea change moment over the summer. I was editor of two magazines – Automotive Electronics and Micro Technology Europe – but the company that owned both went belly-up and the titles closed as a result. After trying unsuccessfully to purchase Automotive Electronics, I decided to launch my own magazine in the same field. It is called Vehicle Electronics and will be a monthly digital only magazine from the new year. But the web site – vehicle-electronics.biz – is up and running with stories and features and you can sign up to receive the magazine for free when it is launched. I’m just keeping my fingers crossed that it all works as it is a bit of a big leap for me to jump into publishing. In fact, I’m keeping everything crossed.


Samsung Semiconductor Europe to sponsor Innovation ‘World Cup’ of Wearable Technologies


S amsung


Semiconductor Europe has


announced that it is joining the Wearable Technologies Innovation World Cup as a sponsor as the industry looks to identify the most innovative and cutting-edge


solutions. At the next Wearable Technologies Conference in Munich, which runs from January 27 to 28, 2014, the chosen finalists will be asked to present


their products and solutions, and the "WT Innovator of the Year" will be awarded. The Wearable


Technologies Innovation World Cup is possibly the world's leading innovation competition for wearables and more than 1,500 contestants have taken part since it was launched in 2009. The competition is intended to inspire and


stimulate the next generation of wearable technologies, which many see as the next big technology trend.


"We see a huge potential in the field of wearables, and are looking forward to great new ideas and it is great to have the opportunity to enable and support more innovative products and technologies," said Frank Koch, head of Strategic Business Development, Samsung Semiconductor Europe.


Christian Stammel, CEO and Founder


of Wearable Technologies said, "We are excited to have such a forward thinking


company like Samsung on board. With their experience and knowledge in the wearable technologies market, Samsung will add an even greater value to the Wearable Technologies Innovation World Cup."


For further


information and registration, visit:


www.wearable-technologies.com/ upcoming-conferences/


Getting representatives from Intel and ARM on the same platform for a panel discussion was a bit of a coup for Advantech at its World Partner Conference, but somebody obviously decided that an empty chair was needed to separate them and, as can be seen from the picture, they are not exactly buddies. They did see the funny side of it though and Jim Robinson (left) from Intel thanked the moderator for the empty seat but ARM’s Nandan Nayampally said he was more interested in the contents of the table.


50 December 2013/January 2014 Components in Electronics


I was a little surprised when I entered the welcoming party of Advantech’s recent World Partner Conference in China to be given a strip of red stickers with smiley faces. I soon discovered that this was part of a mixer game to encourage you to talk to people and exchange stickers. This seemed a little silly to me, so I ignored it and drank the rather insipid beer. Then I was told tequila sunrises were on offer for a full set of stickers. Oh well, I thought, I really should get into the spirit of things…


www.cieonline.co.uk


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