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This month: LeaseWeb


SERVICES SPOTLIGHT


LEASEWEB PROVIDES DEVELOPERS with an array of server-side and hybrid infrastructure solutions, off ering products such as colocation, bare metal services, a public and private cloud and a content delivery network. Its services are connected to a global network with more than 4.0 tbps bandwidth capacity so servers can cope with stress put on them by devs and players. LeaseWeb


clients include the likes of Ubisoft, CCP, SEGA, Tencent, Kabam and


Goodgame Studios. Global business development manager for gaming Paul Grimwood (pictured) says its hosting solutions can be confi gured, deployed and managed from anywhere in the world, and promises low-latency and 24 hour support for customers. “This means that games developers can easily combine LeaseWeb’s


Digital Design Studio


infrastructure as a service (IaaS) solutions, which are available with fl exible short-term contracts, to reduce fi nancial risk and meet market demand as accurately as possible,” he says. “This is especially important in F2P, as many games fi rms are often left over-provisioned and fi nancially strained on a CAPEX/ Colocation-only model.” The issue of off ering


sturdy servers to handle a high infl ux of users,


particularly at the start of a game’s lifespan, has become an increasingly hot topic of debate in the games industry.


As the launch of EA’s


online-focused SimCity has shown, predicting user numbers at launch can be tricky, and can also prove


disastrous for a title’s reputation if the problem persists.


“After the initial rush of players, some people continue to play the game on a daily basis, while others leave,” he says. “Gaming companies often spend millions on hardware to


www.gsa.ac.uk/dds


LeaseWeb


LeaseWeb Netherlands B.V. Luttenbergweg 8 1101 EC Amsterdam The Netherlands


Companies often spend


millions to have enough capacity at launch, but can’t scale quickly after.


Paul Grimwood, LeaseWeb


T: +31 20 316 2880 E: sales@leaseweb.com W: www.leaseweb.com


have enough capacity at launch, but do not include an option to quickly scale up or down afterwards. “This is why fl exible hybrid infrastructure solutions are of utmost importance to a games studio’s strategy. A good IaaS provider can also advise which of its services are most applicable to specifi c types of online games, ensuring that a developer can focus on what they want: creating excellent games.” ¢


LeaseWeb off ers a vast array of hosting and cloud services to ensure games stay online Epic Games www.epicgames.com/careers


80 | AUGUST 2014


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