Director’S coUrSe proviDeS excellent RESOURCE FOR SKATING PROFESSIONALS
by SUSI-WEHRLI MCLAUGHLIN Each year, U.S. Figure Skating
presents a seminar for skating indus- try leaders who seek to improve their management practices and grow their businesses. It’s called the Skating Director
Course, and it’s conducted during the North American Rink Confer- ence and Expo (NARCE), hosted by STAR (Serving the American Rinks). Tis year’s event is scheduled for May 19‒21 in Columbus, Ohio. Te 2½ day seminar focuses on the seamless administration of suc- cessful programs and ways to build a healthy customer base, retain skaters and move them through the pipeline of U.S. Figure Skating programs. Attendees
represent all facets
of the skating industry including skating directors, Basic Skills Pro- gram directors, club board members, coaches looking to advance their careers and rink managers. Tey are seeking out new programming ideas, growth initiatives, peer networking, job opportunities and to reaffirm what they doing. “Our dynamic lineup of pre-
senters share with attendees how to use the full array of U.S. Figure Skating programs to create a suc- cessful and financially viable full-ser- vice figure skating program — from growing the base to supporting elite skaters and everything in between,” said Susi Wehrli-McLaughlin, senior director of membership at U.S. Fig- ure Skating. “Our class is well-known for
the laughter heard down the halls by the other attendees, because we
believe learning, as well as skating, should always be fun. NARCE is one of our favorite seminars, because we have the time to dig into topics fo- cused on growing and strengthening all programs and clubs. We provide many opportunities to share ideas, network with attendees and draft new programs you can take home to implement immediately.” Topics covered include: • All about U.S. Figure Skating • Best practices of figure skat- ing clubs
• Growing program
your Basic Skills
• Developing profitable pro- grams and events
• Retention programs to serve all demographics of skaters
• Resources for starting an off-ice fitness program and S.T.A.R.S.
• Working with your coaching staff
• Synchronized, Teatre on Ice and other team concept pro- grams
• Ideas on collaborating with your local hockey association
• Dealing with difficult situa- tions and customers
• Delivering parent education • Real programs that work • Comparison of fee structures • Social media platforms to gain new customers, enhance communication
• Ethical dilemmas • New ways to connect with local hockey associations
Te Skating Director Course NARCE participants ham it up at the 2012 Skating Director Course. To register, visit
www.NARCE.com
registration fee includes all course materials, daily lunch and a pass to the RINK Expo trade show. In addition to course registra-
tion perks, attendees will receive fun giveaways all week long. On Tues- day and Wednesday, 70 of the ice rink industry’s leading vendors will be on hand displaying their prod- ucts and services at the largest trade show in the business. Te trade show provides an excellent opportunity to meet the vendors, examine their product offerings and learn what they can offer a facility. If you have any questions
regarding the course content, contact Wehrli-McLaughlin at
swehrli@usfigureskating.org. A to- tal of 16 PSA credits will be given to participants for their attendance.
Completion of this course also ful- fills the education requirements of new figure skating clubs.
ABOUT STAR
(Serving the American Rinks) STAR is a membership asso- ciation that provides education, training and new resources to rink members, professionals and vendors in the rink and arena industry. Cre- ated as a joint venture between USA Hockey and U.S. Figure Skating in 2000, STAR also works with the fa- cilities around the country to help promote the ice and inline sports, and increase communication within the industry. STAR offers a comprehensive
package of programs designed to make facilities work more effective- ly, including technical and manage- ment training, quality programming, expense reduction and insurance coverage programs. STAR has been designed to create relationships with arena owners and managers in order to support their efforts to operate their businesses profitably and effi- ciently. Go to
STARrinks.com for the
following information: • Membership information • Vendor information • Educational courses • Rink industry classified ads
SKATING 49
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