An Advertiser’s Hot Idea


Advertising agencies aren’t shy about playing to the American industrial


workforce: that pickup truck is going to haul more than before, the drive- through is an easy way to feed the family on the way home, and that light beer is a reward after an exhausting work week.


Tanks to a 30-second spot featuring a bit in a metalcasting facility, you can add tacos to that list. Te Taco Bell ad features a brief scene where two


workers discuss what’s next for the restaurant’s line of Doritos taco shells. A blow torch is lit, ensuing scenes see things burst into flames, and we find out the answer is Fiery Doritos Locos Tacos.


Developed by the Deutsch LA agency and filmed at Acme Castings Inc., Huntington Park, Calif., the spot features two professional actors in a sensa- tionalized “foundry,” but three Acme employees can be seen in the back- ground. Te scene lasts less than four seconds, so keep your eyes peeled.


64 | MODERN CASTING October 2013


SHAKEOUT


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