Texas Checkoff Reaches International Consumers CATTLE RAISERS
COMMUNITY
INDUSTRY NEWS
A
s Texas beef producers keep a close eye on trade relations with Russia, the Texas Beef Council (TBC) works to build demand in the greater
Russian area known as the Commonwealth of Inde- pendent States (CIS), which includes countries such as Ukraine, Kazakhstan, and Uzbekistan. In conjunction with the U.S. Meat Export Federa-
tion (USMEF), TBC recently showcased U.S. beef to 9 CIS chefs through an extensive tour of the Texas beef industry. During the Texas beef industry tour the chefs visited numerous segments of the beef industry. The tour began with a Beef 101 class where they were given an industry overview and learned about the quality and safety of U.S. beef. To ensure the group experienced a broad spectrum of the beef industry, team members visited a working cattle ranch, feedlot and packing plant. “Right now, each fed steer and heifer has right at
$216 worth of value added just because of our export markets,” says Jason Bagley, TBC senior manager of beef quality and exports. “So, if all the export markets were to close, that $216 would be gone.” Over a 22-year period, TBC has invested $23.9 mil-
INDUSTRY ALLIED Zoetis Introduces Bovi-Shield Gold One Shot Z
oetis Inc., formerly the animal health business unit of Pfi zer Inc., announces the licensure of Bovi-Shield Gold One Shot™, which offers up-
graded protection for cattle against major respiratory viruses and Mannheimia (Pasteurella) haemolytica in 1 dose. Bovi-Shield Gold One Shot offers the longest dem-
onstrated protection of the combination respiratory vaccines on the market. It helps protect cattle for at least 279 days against infectious bovine rhinotracheitis (IBR) virus and bovine viral diarrhea (BVD) Types 1 and 2 viruses. The extended protection of Bovi-Shield Gold One
Shot helps producers protect their cattle against IBR virus and BVD Types 1 and 2 viruses that cause bovine respiratory disease (BRD), which can result in losses as high as $240 per head. “BRD is a major health concern for cattle produc-
24 The Cattleman October 2013
ers, and it’s the leading cause of economic losses,” says Jon Seeger, DVM, managing veterinarian with Zoetis cattle and equine technical services. “Having at least 279 days of respiratory immunity against IBR virus and BVD Types 1 and 2 viruses with Bovi-Shield Gold One Shot is especially advantageous because cattle are protected through the stresses that can result in BRD outbreaks — leaving the herd at wean- ing, processing, shipping, commingling and arrival at another operation. “Bovi-Shield Gold One Shot incorporates compo-
nents from 2 trusted products in one convenient dose, so animals receive superior protection from the major BRD-causing viruses and unmatched M. haemolytica protection,” Seeger explains. Bovi-Shield Gold One Shot is available in 5-, 10- or
50-dose vials and can be purchased through veterinar- ians or animal health retailers.
thecattlemanmagazine.com
lion in developing international markets through USMEF. “The TBC board of directors has long
recognized the value and opportunity present within international markets,” Bagley says. “The latest USMEF data shows an impressive 5-to-1 return on investment.” Texas cattleman Larry Pratt, a TBC board member
and Cattlemen’s Beef Board Global Growth Committee chairman, says that’s hard to beat. “Just the other day I asked a guy, ‘If I stood here and
gave you $5 for every $1 you had in your pocket, how long would you do that?’ He said, ‘I would do it all day long.’ Well, that’s what we’re looking at,” says Pratt. According to USMEF, in May, total U.S. beef (muscle
cut and variety meat) exports rose 3 percent over last year’s levels to 97,820 metric tons valued at $513.6 million, a 9 percent increase. They accounted for 10 percent of beef muscle cut production and 12.7 percent of beef and variety meat production, similar levels to last year. For January through May, export volumes dipped 3 percent to 440,840 metric tons valued at $2.26 billion, a 3 percent increase over last year’s record- setting pace.
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