Market survey: Rental companies
CORE MARKET DATA In the first emphatically positive piece of news, 68% of respondents expected the overall value of their work to increase for full calendar year 2013 – against only 36% in 2012 (H2). As in so many previous years, the largest single share (64%) predicted that average rental rates would stay the same. Only 8% predicted a decline – a marked improvement from a concerning 32% in 2012 (H3). Last year’s cluster of
Adlib’s audio division supplied an L-Acoustics K1 rig and delays for the UK and European leg of Radiohead’s 2012 tour
H3: COMPANIES’ EXPECTATIONS FOR AN INCREASE/DECREASE IN AVERAGE RENTAL RATES
10 20 30 40 50 60 70
0 Increase Decrease
H5COMPANIES’ EXPECTATIONS FOR AN INCREASE/DECREASE IN PAID RENTAL DAYS
10 20 30 40 50 60
0 Increase 8 l PSNLIVE 2013 Decrease Stay the same Stay the same
2010 2011 2012 2013
H4:ESTIMATED NUMBER OF DAYS OF PAID RENTAL PER SYSTEM
10 20 30 40 50
0 1-50 51-100 101-150 151-200 201-300 300+ Don’t know
2010 2011 2012 2013
H6: EVENT SIZE ACTIVITY
10 20 30 40 50 60
0
Large audiences Medium audiences (2,000+)
(800-2,000)
Small audiences (Under 800)
2010 2011 2012 2013
extraordinary events and tours means that we should not be too worried about a slight reduction in the average estimated number of days of paid rental per system this year – down from 141 to 139. However, one might be advised to keep an eye on the smaller players in the market; whereas 81% of companies estimated that they would have at least 101 days of paid rental per system last year, that figure dropped to 64% in 2013. No doubt, the results of the 2014 survey will confirm whether or not this is a development with longer-term implications (H4). A slight majority share (52%)
of companies said that they expected an overall increase in the number of paid rental days. Elsewhere, there was plentiful evidence of stability, whilst only 12% predicted a decrease (H5). Minor fluctuations aside, rental providers are clearly remaining pretty busy. Surely reflecting the number
2008 2009 2010 2011 2012 2013
of very large events held last year, this size of activity emerged as the largest single- share contributor to last year’s enquiry about the composition of hire workloads. Previous to that, medium sized events had largely dominated the poll, but in an intriguing development small events polled first in 2013 with 47%. The ongoing revival of grassroots live music – aided by the liberalising Live Music Act introduced last October – has certainly had a role to play here (H6).
SPEAKERS SUPREME Last year, for the first time ever, loudspeakers/amplifiers emerged as the chief priority for new equipment investment amongst our participating rental companies. The trend continues this year, with former long-running number one consoles again pushed into second place (H7). The air of returning confidence that hung over last year’s report was reflected by a 57/43% split in favour of stock expansion vs upgrading. With the market solidifying, it was not wholly surprising that this should experience a reverse in
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