Market report: Manufacturers


M4: EXPECTATIONS FOR OVERALL EUROPEAN LIVE AUDIO BUSINESS 2010-2013


10 20 30 40 50 60


0 2010 2011 2012 2013


Increase Decrease


Stay the same Don’t know


80 60 40 20 0 2010 2011


“There is more fighting for protocols now, and this will dictate [the direction of] the business” (Respondent)


following a 22% dip in positive responses registered between 2011 and 2012 – a couldn’t-be- more-emphatic 100% of companies forecasted an increase in their own sales for calendar year 2013 (M5).


FACTORS & FEATURES Even the most casual reader of PSNLive’s parent title, PSNEurope, won’t have failed to detect that the ability to integrate different systems into successful networks is now informing much new R&D. Consequently, it was no surprise at all to discover that integration and networking capability has further strengthened its position as the technology/functionality deemed to be of greatest importance to European customers. The not unrelated factor of improved ease of use rose in prominence compared to digital control, but otherwise the roll-call was unchanged from 2012 (M6). There was more evidence of


Midas mic preamps, racked up at Prolight + Sound


14 l PSNLIVE 2013


movement in a poll of various auxiliary/support-type functions in terms of their perceived customer importance. Reflecting


2012 2013


a growing cognisance of the long-term business opportunities for after- care/support, this former number three factor changed places with previous number one, ease of use, in 2013 (M7). As on so many previous occasions, the general economy was deemed to represent the most important factor impacting the size of the European hire/rental market. But in other respects the ranking changed somewhat; possibly reflecting persistent concerns about over- saturation and consumers’ continued ability and/or willingness to shell out for pricy tickets, the overall number of live events and consumer spending on music events polled as the next two most important factors (M8).


The mid-noughties were


characterised by considerable concern about growth in the occurrence of pro-audio counterfeiting. Fortunately, this is one problem that – if not eradicated – appears to have been tempered by concerted industry action and awareness. On a rising impact scale of 1 to 5, only 10% of respondents selected a 4 or higher when reflecting on the effect of counterfeiting in 2012, with a clear majority (55%) saying it had no impact at all. That positive outlook is strengthening even further in 2013, with 90% of companies expecting it to have no or nearly no impact (M9). All of which positivity makes it slightly surprising that perceptions of the overall level


www.psneurope.com


M5: EXPECTATIONS FOR OWN BUSINESS IN 2010-2013 100


Increase Decrease


Stay the same


% of respondents


(0)


(0)


(0)


% of respondents


(0)


(0)


(0)


(0) (0)


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