Market report: Manufacturers


M9: IMPACT OF COUNTERFEITING 2010-2013


10 20 30 40 50 60


0


Serious Significant Some impact


impact Little impact impact


M10: OVERALL MORALE OF THE PRO-AUDIO MANUFACTURING SECTOR 2010-2013


10 20 30 40 50 60 70


0 High morale 16 l PSNLIVE 2013


Looking Neither Looking Low up


Don’t


up nor down morale know down


No impact


2010 2011 2012 2013


Engineers get to grips with new DiGiCo SD9 consoles in Tatabánya, Hungary Given the above, it was to


be expected that an emphatic 80% of respondents came down on the side of proactive vs reactive when asked to sum up their R&D philosophy. Reflecting a common sentiment, one company remarked that it was “continually trying to refine and have a better understanding of [requirements] that our customers are coming up against”. Finally, manufacturers considered their greatest long- term concern with regard to the European live sound market at this time. The perception that too many regulations are inhibiting business was a repeated theme, whilst it was also clear that concerns about the impact of spectrum reform have not gone away. There were also mutterings about possible difficulties ahead in the rental


market – “it might be that some of the mid-size rental firms may go down as they have financial problems” – but the most frequently heard observation


(* predicted significance vs actual results from previous three years)


2010 2011 2012 2013*


Turbosound speakers at one of the most famous bars in Europe, Ibiza’s Cafe Del Mar


pertained to general cost constraints (“pressure upon the budget margins has been pushed so tight”).


Although these comments


reflect some trepidation about the mid-term future, they are not especially reinforced by the specific findings of this year’s manufacturers’ report. Continuing to emerge from the long shadow cast by the 2008- 2010 crisis period, order books are continuing to revive and are likely to be even in stronger in 2013. Crucially, there is also plenty of evidence that manufacturers readily acknowledge the need to carry on investing – aware, no doubt, that often expensive R&D has always been the engine of this most highly creative of industries. PSNLIVE 2013


QSC Audio stainless steel stencil, used to screen-print solder paste onto PCBs prior to placement of surface mount components


www.psneurope.com


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