Market report: Manufacturers
M6: RELATIVE IMPORTANCE OF TECHNOLOGIES/FUNCTIONALITIES TO EUROPEAN CUSTOMERS 2010-2013
5 4 3 2 1 0
Integration Improved Digital and network ease of capacity
use
M7: RELATIVE IMPORTANCE OF VARIOUS FACTORS TO EUROPEAN CUSTOMERS 2010-2013
0 1 2 3 4 5
After-care/ Brand identity Ease of Discounts/ support
familiarity
of morale in pro-audio manufacturing had dimmed slightly, with the largest single share (55%) citing a 3 on a rising scale of 1 to 5, compared to 52% opting for 4 in 2012 (M10). But given that the majority of respondents were Brits – not always renowned for looking on the bright side – maybe we shouldn’t read too much into this rather minor shift…!
www.psneurope.com use
2010 2011 2012 2013
It might get loud... Marshall combos, heads and speakers, old and new, at Wisseloord Studios in Hilversum, Netherlands
As on so many previous
Training pricing offers opportunities
KEEPING THE WHEELS MOVING
In time-honoured fashion, manufacturers were asked to consider a trio of more extended questions to close out the survey. Firstly, companies mused on which type of equipment or technological development will be the most important to the market and why…and what role they may or may not play in this.
Enhanced/more effective
networking was cited in multiple answers, as was the much- heralded ‘convergence’ with IT infrastructures. “There is more fighting for protocols now, and this will dictate [the direction of] the business,” predicted one respondent. Several others simply cited “creative R&D” as being the number one factor required to keep the business motoring along.
occasions, the general economy was deemed to represent the most important factor impacting the hire/rental market
M8: EUROPEAN HIRE/RENTAL MARKET DRIVERS IN 2010-2013
0 1 2 3 4 5 6 7 8
The Cons. Overall Number Number tours tours size development PSNLIVE 2013 l 15
2010 2011 2012 2013
General Redundancy control futureproofing
2010 2011 2012 2013
Shift in Equipment Number
general spending number of pan- of local/ average replacement of PA economy on music of live European national rental due to companies events events
tech working
1= Highest Priority, 5 = Lowest Priority
1= Highest Priority, 5 = Lowest Priority
1= Highest Priority, 8 = Lowest Priority
t
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