MIAMI


The Betsy By Simon Mayle


Indeed, if one is truly cool, isn’t it a bit uncool to believe that cool even exists at all?”


22 THEINSIDER


I


confess I’m a frequent visitor to Miami but it’s rarely a cultural affair. Unashamedly I head for the beach, for the parties, the eye-popping people watching and general overindulgence. I like how glitzy and sophistication rubs shoulders with a certain air of nonchalance, which reminds of what Alain de Botton says about defining cool:


“It is believed that cool gained its modern implication in a muddled process of translation and retranslation, when the French word “nonchaloir” (meaning non-heat) became the English “nonchalant”, taking the sense of ‘coolness’ in its literal form with it. But to try to be cool is certainly not nonchalant; rather it is entirely the opposite.


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