Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
For over twenty years, Buttercups Uniforms have provided beauty professionals with fashionable and functional workwear. This month we take a look back at how the brand has developed over the years and their plans for continued expansion.
In the late 80s, sisters Grace Crowley and Mary Randall were both working as beauty therapists. Tired of the lack of fashionable options for professionals, they spotted a gap in the market for chic, stylish, yet professional workwear. What followed was an exciting adventure through unchartered territory.
“Grace and Mary were pioneers in the industry being the first to introduce tunics rather than traditional dresses,” explains Jessica Crowley, Grace’s daughter and the company’s Co- Manager. “They were also first to break away from white as the staple colour in uniform workwear, introducing the beautiful range of colours that are available today.”
The brand was initially launched into the Irish market but it didn’t take long for them to catch the eye of their overseas cousin; the British market
TheButtercups
UniformsFactFile • Buttercups Uniforms began life in the late 80s.
• A family company, it was originally started by sisters Grace Crowley and Mary Randall. Today, Grace’s daughter Jessica Crowley is Co- Manager.
• The brand’s ethos is based on three key factors; quality, value and customer service.
• The brand has now spread worldwide reaching throughout Europe, America and Australia.
• The Buttercups team are always on- hand to offer style advice when needed.
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was also eager to take advantage of what Buttercups had to offer. By the early 90s the company was enjoying steady expansion, exhibiting at trade shows throughout Ireland and the UK.
“The first uniforms produced by Buttercups were true to the style at that time – simple and functional designs, predominantly in white and made from polycotton fabric,” says Jessica. “Over the years the range of styles, fabrics and colours has evolved to include an array of palettes and easy-care bi-stretch fabrics, ensuring that Buttercups always have something new to offer their customers.”
“The brand has come a long way since its beginnings. If you’re lucky enough to get your hands on a copy of the first brochure, what you will see is somewhat of a family album with everyone from siblings to friends being drafted in to model the classic styles!” reveals Jessica.
Stylish success
Today, Grace still manages the brand alongside Jessica. They have a showroom in Dublin and thanks to their new website, customers from far and wide can easily browse through Buttercups’ vast array of clothing: “The brand has now spread worldwide, reaching throughout Europe and also to America and Australia. Our website makes us readily accessible to a global customer base,” comments Jessica.
In recent times, one of the brand’s biggest success stories is their ‘three for two’ product options: “It has taken our product offering to another level, providing truly outstanding value to our customers,” explains Jessica. “The offer allows customers to mix and
match between tunics, trousers and dresses to achieve a workwear wardrobe that offers them variety at unbeatable value. It’s our way of saying ‘thank you’ for their continued support over the past two decades.”
Providing an exceptional level of client care has been evident from the brand’s early beginnings and today still remains a clear driving force: “We feel that we have achieved success to date because we care about our clients. We have many loyal customers, which as any business owner will know, is vital to the progression of a brand. We can be contacted by phone or e-mail to offer style advice or to answer general customer queries. We also offer a speedy two day delivery service on in- stock items,” says Jessica.
She adds: “The brand’s ethos is based on three key factors; quality, value and customer service. We want to guarantee our customers a seamless experience from start to finish. Feedback is warmly welcome as we value our customers’ opinions and work to better our offering on a continuous basis. We find that trade shows provide a fantastic opportunity to meet our customers and discuss their business needs.”
Grace and Jessica Crowley
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