Retailing -Mascaras . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Easy on the eye Cause your tills to flutter this Summer with the latest mascaras, ideal for retailing to clients.
If your clients are searching for intense length and volume, the All in One 3D-Effect Mascara from Sans Soucis’ Natural Colours range gives lashes a multi-dimensional look. With just one sweep of the innovative comb-like brush, wearers are provided with an ‘open eyes’ effect. The natural look of the product is created by the perfect colour dispensation and the light conditioning texture, which envelops lashes without weighing them down.
• Cosmetic Alliance: 061 496 685
Royal Effem’s Enchanting Curls Mascara has been formulated to lengthen, curl, separate, strengthen and nourish. It transforms short, straight lashes with a separating texture that holds the curl and lengthens the lashes. Thanks to the inclusion of Algae, it has an intensifying action on the structure of the eyelashes offering long-lasting results, and also contains vitamin E with anti-radical properties to protect from pollution. Ophthalmologically tested, the mascara is suitable for those with sensitive eyes.
• Graham Anthony & Co: 01 822 2711
Formulated to work simultaneously to define and condition, jane iredale’s Longest Lash Lengthening and Thickening Mascara leaves lashes strong and healthy. Now featuring a new longer- stemmed wand and ultra-full brush head, its carefully separated bristles deliver dramatic, buildable volume without clumping or smudging. A blend of Seaweed lipids condition, moisturise and protect lashes and reduce splitting and breaking whilst the triple- length cellulose fibres add extra length and thickness. Available in Black Ice, Espresso and Slate Grey.
• iiaa: +44 (0) 208 450 2020
New <ID’s i-flutter Double Brush Volumising and Lengthening Mascara features a double brush wand that delivers separation, whilst volumising ingredients and flexible polymers plump up and lengthen every single lash. For maximum effect, clients are advised to apply two to three fine coats of the product to their eyelashes, instead of a singular heavy application. Aided by the brush, they can also carefully coat the lashes on the outside corners of the eyes to subtly open them up.
• Hennessy Hair & Beauty: 021 434 3436
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