IBE Feature | NAB Highlights
As a solution in the short term, Gill noted that its existing JPEGmini photo re- compression and optimisation platform was capable of ensuring that a video stream is compressed to the maximum extent possible by removing redundancies, without creating any visual artefacts in the process. “This technology also will be able to be used for 4K video when 4K is the standard for streaming video in the coming months, not years,” Gill added.
Chris Johnston, director, media solutions and partnerships at Brightcove described 4K and HEVC as über memes, but admitted that real interest in monetising multiscreen services had yet to fi lter through: “That is getting content your tablet, phone, over the top and desktop securely and measured.”
Advancing on his theme of monetisation, he added: “We are deepening our relationships with Akamai and Adobe so that publishers’ content can be securely distributed and monetised... TV everywhere is a federated authentication model where subscribers can watch authorised content [on any device] as long as they are authenticated. We started this two years ago with a miserable user experience but today it actually works. We see almost all of our broadcast customers looking to do this implementation.”
8 | May/June 2013 |
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Real SaaS
Davide Maglio, chief sales and marketing offi cer of Loft London had a different take all together on NAB 2013: “This year the trend was for more software as a service (SaaS) working on workfl ows,” he said. “It’s more IP video native solutions where you can have your own offering sitting on top of [an infrastructure.]” Loft has been working with Nativ to enable clients to exploit a seamless workfl ow without breaking out of their platform, and doing so inexpensively.
“This is a more fl exible way of working,” Maglio added. “As an OPEX model it is perfect.”
This model formed the basis of a number of discussions at NAB 2013 and Loft claimed success in offering such a managed workfl ow to some key clients in the LA area. As for the general trends on offer at the show, Maglio said, “It was quite interesting to see a complete lack of 3D out there; if you remember a couple of years ago people were saying it was the future and 4K will be there when NHK transmits the 2014 World cup [in that format]. For us that is a challenge as we hold a lot of our clients’ content and it will obviously mean a massive increase in real estate and we will be waiting, [but] if you go to the main transcoding and encoding
fi rms... they are yet to be able to handle it in a fast and effi cient way.”
Loft will be making investments in 4K for archive fi les throughout 2013. “Are we looking at another three or four years of upconverting content or are we going to back to the original masters and re- digitise?” Maglio asked.
Interestingly Loft was not seeing much in the way of HEVC – but that could change. “There’s not a lot of requirement for us and has not really touched us,” he revealed. “Nobody large or small has approached us about it. Streaming and second screen; the growth there is absolutely enormous.”
And that’s the thing. Despite the HEVC hype, the industry is actually making good on the second-last big thing, second- screen. The whole point about technology trade shows such as NAB is to present the latest and greatest, but maybe the industry has reached a tipping point where technology alone isn’t enough, and it’s actually more important to think that it’s all about the Benjamins.
Given NAB’s home in a place famously described by Frank Sinatra as ‘the only town where money does talk and it says goodbye’, Vegas for one would appreciate that.
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