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IBE Feature | Focus on Dubai


Afghan Star TV


Saad Mohseni, CEO Moby TV explains why Dubai?


Saad Mohseni has been described as “Afghanistan’s first media mogul”. The description is apt. His Moby Group is the largest media company in Afghanistan. Formed in 2002 the business now has more than 1000 staff helping run leading channels Tolo TV, Lemar TV, TOLOnews, radio stations Arman FM and Arakozia FM, as well as production house Kaboora. It also broadcasts the leading Farsi General entertainment satellite TV channels Farsi1 and ZEMZEMEH. Moby produces ‘Afghan Star’, the nation’s Number 1 TV show. Backed in part by News Corp, Mohseni has enjoyed spectacular growth and is now looking for further expansion around the region. “If it were only as a hub Dubai would be hugely important, along with the security it offers.


The core of our business is in Afghanistan and while our staff are happy enough to be in Kabul for work they don’t necessarily want to live there or have their families there. So Dubai fits the bill. We have Dubai’s schools, clinics and a very easy lifestyle for the families. To attract good people you have to be in a town like Dubai. “We have offices in India, but getting a constant supply of electricity is a serious problem. Getting money out of the country is a serious problem. And India’s bureaucracy is a nightmare.”


Saad Mohseni - “Afghanistan’s first media mogul”


ibeconnects.com | May/June 2013


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