IBE Feature | The last word
THE LAST WORD
With NAB still fresh in our minds, it’s clear our industry is going through a signifi cant period of change.
Saleha Williams, VP BPL Broadcast & Publisher of IBE
Many trends are converging to create a landscape that offers opportunities for both established players and newcomers with innovative products and services. The global audience has become more sophisticated while broadcasters’ revenues streams have diversifi ed beyond simple advertising models.
Today media organisations are more connected than ever as new deals create powerful alliances – in some cases even between those who were previously rivals.
These new relationships are refl ected at the Connected Media World; BPL Broadcast’s fi rst event in partnership with the NAB Show. According to Chris Brown, executive vice president for NAB Show, “Launching the Connected Media World at NAB Show this year was a no-brainer – even the name of this signature event describes how both the industry, and the NAB show is evolving.”
Brown continues: “There is an important story to tell within the NAB Show – our roots have been within technical, broadcast technology and equipment but sometimes the ‘connected media story’ has been hidden in various pockets across the halls at the show. Things have evolved with the arrival of connected media and the internet and the fi rst Connected Media World mirrors the convergence between IT, IP, broadcast, apps and CE devices. Indeed this was exemplifi ed by key participants such as platinum sponsor Cisco and IBM in the Connected Media World this year.”
Outside of the NAB Show live event, the Connected Media World extols the ethos of connected media, with integrated print, web and social media campaigns designed to support clients before, during and after the Las Vegas event.
As publishers, we are also shifting our own model away from standalone products, towards a connected brand model through our “Campaign in a Box” concept. In simple terms, this means a focus on creating a longer term engagement with our clients spanning print, web, e-casts, social media, and global live events together with value added elements such as research, surveys, speaker opportunities and videos.
Instead of a “per issue” advertising model, our new services enable clients to build brands and thought leadership among our 120,000 registered readers and potentially hundreds of thousands of delegates that interact with IBE at leading industry events across the globe.
As a long term partner, planning for Connected Media World at NAB Show 2014 is already underway. From our humble start, we expect to grow exponentially over the next three years to become a signature event within world’s largest broadcast show, further supported by international IBE events worldwide. At BPL our goal, as always, is to connect our industry and the key players within in it. Throughout our journey we guarantee, there will always be a story to tell.
A full interview with Chris Brown is available at
www.ibeconnects.com
Launching the Connected Media World at NAB Show this year was a no-brainer – even the name of this signature event describes how both the industry, and the NAB show is evolving.
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| May/June 2013
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ibeconnects.com
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