Test & Measurement Feature | Subscriber Analysis
As viewers increasingly embrace combinations of broadcast and OTT video services, they will expect consistently high quality regardless of the delivery medium. In order to meet their expectations for multi-screen consistency, leading vendors must work together to integrate their technologies for seamless performance and simplicity.
Integrating leading technologies can often help provide vital security, management, delivery and audience analytics to multi- network operators.
The hybrid service landscape will encompass an ever-increasing number of device types. From both the consumer and the operator standpoint, taking a unified
approach to key aspects of service delivery – especially security and content rights will enhance operators’ ability to fully support their brand experience on these devices and provide subscribers with access to the content they crave.
Further, taking a unified instrumentation strategy with broad support for both real time and retrospective analysis of service behavior can help operators address the unique requirements of different devices types, helping them open up the universe of multi-network, multiscreen delivery, and greatly accelerating the growth of new revenue streams based on this paradigm.
Network Types and Standards
Below is a non-exhaustive list of network types and some associated standards that can form multi-network and hybrid combinations.
Satellite • DVB-S/S2
Terrestrial • DVB-T/T2
• Cable incl. MMDS • ATSC • DVB-C/C2
Mobile • DMB
• DVB-H
• DVB NGH • FLO
Over-the-top (OTT) • HTTP • Adaptive Rate Streaming • HTTP Live Streaming (HLS) • MPEG-DASH • Microsoft Smooth Streaming (MSS) • Adobe HTTP Dynamic Streaming
IBE-LYNX-brick3a-OL.ai 1 1/24/2013 3:11:28 PM • ISDB-T Telco IPTV
• IP Multicasting • IP Unicasting
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| May/June 2013
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